A Jargon Busting Guide to B2B Programmatic Advertising
Inbox Insight
DECEMBER 18, 2018
Cost Per Click (CPC) – average cost of user click-through (when user clicks ad). Cost Per Thousand (CPM) – taken from the Latin word for Thousand; Mille. Open Exchange Buy – an auction model with a variable CPM across all the sites available within the Ad Exchange space. Price is determined by immediate demand.
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