4 Keyword Filters to Run in Every Search Account
OCTOBER 7, 2015
If the keyword is converting well and within your CPL or ROAS goals, increasing the bid will help with your competitiveness and could yield additional conversions. CPC, perhaps decreasing your bid will help you control costs, especially if it is important for you to keep that keyword active. High CPL or ROAS below target. Review the Max CPC against the Avg. CPC, try bidding down – Saving cost on each click can help lower the overall cost per lead or sale.