Remove CPC Remove CPL Remove List Remove URL
article thumbnail

The Big List of Content Marketing Acronyms


We update this list as we go so if you don’t see something today, there’s a good chance it’ll be here soon. CPC: Cost-per-Click. CPC is one of a few advertising options when creating new campaigns on most platforms. CPL: Cost-per-Lead.

List 118
article thumbnail

The Ultimate B2B Marketing Glossary


PPC ads use CPC, CPA, or CPL to decide how much you'll pay each time. You would then put the origin of the image, the image URL next. This list isn't exhaustive, and hopefully it's not exhausting either!


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

Is there an abbreviation or acronym you see regularly in B2B marketing that isn’t listed here? this list will be updated with your additions. Other Fortune list abbreviations like F50 and F2000 are also used. Most frequently used to indicate the general size of target companies versus the specific list. May refer to paid search or other CPC priced media programs. CPC : Cost per Click. CPL : Cost per Lead. PURL : Personalized URL.

SME 204
article thumbnail

LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need

Single Grain

If you don’t already have a Campaign Manager account, click the following URL while you’re logged into your LinkedIn account: [link]. From there, follow the prompts to associate your new Campaign Manager account with your business’s LinkedIn page URL. LinkedIn Profile URL.

article thumbnail

52 Marketing Terms Every Marketer Should Know


Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. When a visitor typed your URL directly into the browser to reach your website, this is considered direct traffic.

article thumbnail

The Ultimate Guide to PPC


Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed. You set your CPC at the maximum price you are willing to pay per click on your ad. What you actually pay is determined by the following formula: (Competitor’s Ad Rank / Your Quality Score) + 0.01 = Actual CPC. You can set a CPC for each ad group that you create.

PPC 77
article thumbnail

Google AdWords for Beginners (Webinar Recording & FAQ)


Is it possible to get a list of sites that are a part of the Double Click Ad Network? It includes the list of sites that are a part of the Double Click Ad network. so you just have to make sure you know what you want to list there. Check the approximate CPC for your keyword.

FAQ 52
article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know


A high bounce rate generally means your lists are out-of-date or purchased, or they include many invalid email addresses. In email, not all bounces are bad, so it''s important to distinguish between hard and soft bounces before taking an email address off your list. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. HTML lays out the structure of your website, from the title and first header, to a bulleted list, to your footer. URL: Uniform Resource Locator.

article thumbnail

How to Crack LinkedIn Ads: Lessons from a Pro


Pro tip: Don’t forget to add website visits audience to your remarketing list on LinkedIn. Note: CPC – Cost Per Click CPM – Cost Per Thousand Impressions CPV – Cost Per View CPS – Cost Per Send. My average CPC was Rs. I am an avid user of LinkedIn Ads.