funnel 
SnapApp
APRIL 4, 2018
This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . . 4: Cost-Per-Lead (CPL). .
SWZD
JUNE 30, 2017
B2B Channel Mix Analysis – Three Essential Approaches. Top-Down Funnel Analysis. Let’s say in Q1 you generated 37 marketing-qualified leads (MQLs) through Google Adwords out of a raw lead count of 98 with a Cost-per-Click of $17, at an average CPL of $45/lead. CPL (Cost of lead acquisition/number of MQLs)-.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Terminus
MAY 23, 2019
But using tactical micro-metrics like CPC, CTR, CPL, and on-page optimizations is like looking at a Seurat up close. You track CTR, CPM, and CPL on every permutation of channel and content or ad creative. But no matter what you do, your tiny tweaks never quite seem to add up to a more efficient funnel.
Convert
NOVEMBER 8, 2022
You can even track down your most profitable keywords: Make sure to have reliable and clear full-funnel tracking in place. You don’t just want to know the CPC of your campaigns, but you should aim to understand the CAC (or lead acquisition cost at the very least) for every single keyword. James Limbrit, Co-Founder, YesAssistant LLC.
Contently
DECEMBER 16, 2022
It calculates what a piece of content is worth to a brand based on search traffic and the unique cost-per-click (CPC). It’s the multiplication of the number of leads your content generates and your traditional cost-per-lead (CPL). Example: 22,000 leads multiplied by $71 CPL equals $1.56M in lead value ROI.
Expert insights. Personalized for you.
107 
Let's personalize your content