Cost Per Lead Calculator: Easily Calculate Paid, Inbound, and Blended CPL
DECEMBER 18, 2017
We built a spreadsheet based cost per lead (CPL) calculator that we feel is: Easier to understand More flexible to customize Easier for saving multiple scenarios …than other CPL calculators we’ve seen to date. What is cost per lead (CPL) vs cost per acquisition (CPA)? Cost per lead (or CPL) is the total cost of generating one lead. This is in contrast to cost per acquisition (CPA) which is the total cost of generating one paying customer or closed deal.