multi-touch 
LeadsRX
MARCH 9, 2022
Any-Touch Attribution. Closer-Touch Attribution. First-Touch Attribution. Last-Touch Attribution. Linear Multi-Touch Attribution. Weighted Multi-Touch Attribution. Weighted Multi-Touch Attribution. Algorithmic Multi-Touch Attribution. Clickthrough Rate (CTR).
Hubspot
AUGUST 8, 2019
Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed. You set your CPC at the maximum price you are willing to pay per click on your ad. You can set a CPC for each ad group that you create. Quality Score.
Act-On
FEBRUARY 26, 2024
Marketers use different attribution models to assign value to different touch points and calculate ROI. Popular attribution methods include first touch, last touch, and multi-touch. The CTR or Click-through Rate measures how often people who are served an ad actually click on it. What is a Banner Ad?
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