How to Align Inbound and Paid Media Strategies to Hit Your MQL Goals
SmartBug Media
APRIL 11, 2022
Think of this as raving fans, word-of-mouth marketing, or going viral. Owned media is defined as the channels your brand controls—its website, blog, and social media pages. Earned media are signs that your efforts in owned and paid media are working. Goals and KPIs. If you don’t already have inbound marketing or paid media goals, start there.
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