Remove work
article thumbnail

The Ultimate B2B Marketing Glossary

Envy

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. It's when sales and marketing teams work together to define the specific companies and personas in your ICP (more on that one later) with the most potential to become your client.

article thumbnail

Six Shortcuts to Grow Your Online Business Fast

Webbiquity

Growing a business requires financial investments, hard work, business savvy, creativity, and a little luck. By hiring an agency, you’ll pay only for the work you really need, such as building a website, modifying theme files, or adding a new functionality. Image credit: Akil Mazumder from Pexels. Hire an Accountant.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Interview with Robert Levin

Onalytica B2B

Robert Levin – Chief SMB Officer & Editor-in-chief at RSL Media. Bio: Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs targeting small and midsize businesses (SMBs).

SMB 157
article thumbnail

Why Host a Blog on Your Corporate Website?

Online Marketing Institute

The only caveat here is that you must provide useful, non-promotional copy for this to really work. A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them.

article thumbnail

How To Create Content For Different Personas

Atomic Reach

Only 37% of B2B marketers have a documented strategy despite its high Return On Investment (ROI) including lowering the Cost per Customer Acquisition (CPA). If the SMB VP reads you content which is designed for the enterprise-level VP, it likely won’t resonate. Why You Need Multiple Customer Personas. Know Each Persona's Interests.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

You have an expected close date, and are actively working with the person to get it done. . . Changes to sender name, subject lines and preheader text can have a big impact on these email metrics and they take almost no work. MQA - Marketing qualified accounts that are worked by our outbound SDR teams. 6: Pipeline Velocity. .

article thumbnail

Sales Pipeline Radio, Episode 97: Q&A with Guy Weismantel

Heinz Marketing

At Marchex he leads a predictive, data-driven marketing team that is delivering new awareness of our category and company, new pipeline for our enterprise and SMB sales teams, and new products and differentiate us from the competition. I’m really fortunate to be working for Marchex here. Guy: Sure.