Search Engine Marketing and Optimization
MAY 20, 2019
However, many marketers are still relying on the bid optimization tools that Google and Bing provide, even those with decent SEM budgets (~$50k). These publisher optimization tools and best practices like “Estimated first-page bid recommendations” and “Smart bidding” end up increasing our CPA and thinning our margins on those top keywords. This eBook – SEM Optimization Techniques: Are You Overpaying Google? We all have thousands of keywords in our SEM PPC accounts.