Liveintent

OCTOBER 19, 2021

Luckily, email newsletters can help marketers across verticals to drive their customer acquisition efforts. Simply put, we take your first-party data and match it to the data from our vast email network to help you create audience segments that you can use to target, reach, and serve ads to those who want to see them the most.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

QuanticMind

MAY 11, 2018

Of course, search isn’t the only PPC vertical you can optimize for. Cost per acquisition (CPA): This can indicate how competitive your keyword is, and whether it’s worthwhile to invest in it given the profit margin from conversions. PLA Query Segmentation – How to Drive Stronger Google Shopping Performance with PLA Query Segmentation.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

QuanticMind

OCTOBER 24, 2017

Google ran an independent study with 140+ advertisers across multiple verticals. Using these tools, advertisers across verticals like such as retail and telecom measured 7 billion store visits in AdWords. Uncapped budgets lead to cheaper CPCs and more clicks, which drive higher CVR at lower CPA.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Single Grain

DECEMBER 5, 2023

AI’s list of uses for marketing is constantly expanding, but the main categories we’ve seen are: Customer segmentation and targeting: AI algorithms can analyze vast amounts of customer data to identify patterns and trends, allowing marketers to segment their target audience into more focused groups.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Go Beyond SEO

AUGUST 31, 2018

Search query reports help determine whether your keywords are grouped properly, if there are keywords you can add to the group (or add as negative keywords), and if you should further segment keywords into multiple ad groups and write ad copy more tailored to those groups. The ROAS formula is: Conversion value/ ad spend x 100%.

PPC 87

PPC Cost Per Click Cost per Acquisition Advertisements 87

Go Beyond SEO

AUGUST 31, 2018

Search query reports help determine whether your keywords are grouped properly, if there are keywords you can add to the group (or add as negative keywords), and if you should further segment keywords into multiple ad groups and write ad copy more tailored to those groups. The ROAS formula is: Conversion value/ ad spend x 100%.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Go Beyond SEO

AUGUST 31, 2018

Search query reports help determine whether your keywords are grouped properly, if there are keywords you can add to the group (or add as negative keywords), and if you should further segment keywords into multiple ad groups and write ad copy more tailored to those groups. The ROAS formula is: Conversion value/ ad spend x 100%.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60