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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

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This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Colorado CPA. What Do All These Privacy Laws Have in Common? Data Processing Agreement — This is common among all privacy laws.

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The power of customer data across the journey: Acquisition

Martech

As third-party cookies face deprecation and stricter consumer data privacy regulations emerge, prioritize improving customer data quality instead of depending solely on third-party data brokers. What about data privacy? When it comes to customer data, one pressing concern is data privacy.

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Utah: Another State to Pass a Data Privacy Law, the UCPA

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Cox signed into law the Senate Bill ( SB) 227 , also known as the Utah Consumer Privacy Act (UCPA). The UCPA is a cross-industry privacy law that gives Utah consumers significant privacy rights over their personal information. How Is UCPA Different From Other State Privacy Laws. Colorado CPA. Key Provisions.

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How to Setup Google Ads Enhanced Conversions

Directive Agency

The importance of Accurate Tracking in Digital Advertising AKA Good-Bye Cookies Privacy changes from more and more restrictions on user data collection and the use of personal data means the quality of your first-party customer data is going to be key to your tech company’s future marketing success. What Is Google Ads’ “Enhanced Conversions”?

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

Additional conversion data can support Cost Per Acquisition (CPA) bidding. Restrictive Remarketing Policies. healthcare and personal finance) have more restrictive remarketing policies that limit how advertisers can re-engage previous landing page visitors. How do we know this works? Of course, some industries (e.g.,

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Why Intent Data is a Must-Have to Boost Your Revenue in 2022?

Albacross

With the deprecation of third-party cookies and the implementation of stricter data privacy regulations, marketers must develop a company-wide focus on first-party intent data in 2022. It can drastically increase your CTR and reduce your CPA. Source: Forrester , 2021). ” But remember, this article is just an introduction.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. If your team uses social media at work, particularly for clients, you’ve got to have a policy. The FTC encourages social media policies be in place and reviewed.