Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. PPC best practices.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Single Grain

APRIL 24, 2023

They partnered with us, PPC advertising experts , to accomplish Axure’s lead gen goals: We noticed various issues in their strategy. Their SEO and PPC campaigns optimized broad keywords, and the traffic from those keywords wasn’t converting. Specifically, the company wanted to scale conversions and maintain a healthy ROAS.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Single Grain

AUGUST 17, 2021

Technologically savvy with an excellent understanding of concepts such as CPC, CTR, ROAS, CPA, EPC, MQL, SQL, LTV, etc. Some of the job boards, such as Indeed, even allow PPC ads to display your job posting at the top position for selected search queries. Knowledge of market research. Strategic thinking and analytical skills.

Paid Search Agency 98

Paid Search Agency Sales Management Advertising Agencies Work Management 98

Single Grain

AUGUST 18, 2023

Popular examples of useful content include: Landing pages Blogs Podcasts Videos White papers Infographics Case studies (such as this one) E-books Creating content for all sales funnel stages is the best course of action. Because paid advertising is so effective, you can use PPC strategies on Google and most social media platforms.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Single Grain

DECEMBER 6, 2019

Here’s a quick look at how programmatic advertising works : To learn how to capitalize on this digital marketing trend, check out PPC Hero’s guide to get started. Rip the audio alone and use it as a podcast episode. Target ROAS – Set your sights on getting the best return on your advertising spend. 3 ) Chatbots.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145