Podcast Advertising: 5 Experts Reveal Their Secrets


If so, I'm guessing you've listened to a podcast or two. podcast audiences listen to an average of seven podcasts per week. The podcasting industry has continuously grown since 2013. That's why it's important to consider podcast advertising for your brand.

CPA Content Marketing: Four Examples of Superb Content by Accountants


Podcasts: Accounting Best Practices by Steve Bragg. This podcast delivers the information while keeping you engaged.” For its annual state of the firm meeting in 2012, WithumSmith+Brown (WSB) took a decidedly different approach to CPA firm video marketing.

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17 Best Paid Media Tools for Marketers

Single Grain

Podcast]. Harnesses the power of machine learning to reduce CPA and CPC, and improve key PPC metrics, like CVR and CTR. Automated bids and budgets help meet goals for traffic, ROAS, CPA and conversions. Enjoy lower CPC and CPA than other similar Google Ads campaigns.

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Interview with Robert Levin

Onalytica B2B

He began his career as a “Big 6” CPA and has also held senior positions in several fast-growth entrepreneurial companies. If you would like to listen to the interview in full here is a link to the podcast: The post Interview with Robert Levin appeared first on onalytica.

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Must-Have Marketing Tools, Tactics For Credit Unions

SmartBug Media

Use podcasts, videos, or webinars to tell stories that resonate with your target market. That’s a huge amount of savings on your CPA.

8 Content Ideas for Your B2B Facebook Page Posts

B2B Marketing Traction

” My colleague Kim Defenderfer of California United Bank , asked me to speak about Social Media to a CEO Forum sponsored by California United Bank and CPA firm Rosenthal Pearson Fong & Frew. Tweet.

Visible Expert Profile: Tim Ash

Hinge Marketing

Along with conferences and speaking events, Tim and his team continually create blog posts, webinars, slideshares, and podcasts on WebmasterRadio.fm (where he hosts a bi-weekly half-hour interview show). The Value of Design in Brand Differentiation Top 5 CPA Marketing Myths

Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More


In the offer redemption area, we can go a bit deeper and also calculate our CPA (cost per acquisition) for each person who redeems the offer. Shari Medini , Co-Host of the Push Pull Sales & Marketing Podcast : You can target any audience [using Facebook Ads].

12 Financial Services Marketing Examples to Inspire Great (and Yes, Compliant) Brand Storytelling

Content Standard

Premier CPA-led business advisory firm Aprio is another great example of creative financial services marketing. The Marketing Money podcast , hosted by Renasant Bank ‘s John Oxford and Mabus Agency ‘s Josh Mabus.

5 AdWords Hacks to Ramp Up Your Display Ads


and uses that info to find new nooks and crannies based off your goal cost per acquisition (CPA) bid that you set. Do change your CPA bid in small increments. Do use target CPA to control traffic volumes. Don’t change the target CPA constantly. Podcast/Interview.

The 4 Main Stages of the Customer Journey Map in Professional Services [Infographic & Video]

Hinge Marketing

You’re not picking a consulting engineer off the shelf on your way out of the CPA store. In business-to-business (B2B) and the professional services, there are many different paradigms in which to view marketing systems.

Complete Guide to B2B Marketing

Directive Agency

Podcasts. Mediums: Podcasts, Books. Mediums: eBooks, Podcasts, Blogs. Mediums: Video, Blog, Podcasts. Podcasts. Establish Daily Budget and Target CPA: What’s the most they’re willing to spend for a lead? B2B marketing is no easy task.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Rip the audio alone and use it as a podcast episode. UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year!

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Best of 2007: Articles and Blog Posts on SEM


RIP, PPC by ClickZ Author Gary Stein argues that click fraud, the rise of alternative online media, and CPA models will cause pay-per-click (PPC) advertising models, "the bright star of the online advertising universe.to

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28 Amazing B2B Examples of Interactive Content


While the CTA is weak in this example (maybe they could direct the user to free tax consultation), it acts as a powerful asset to help the CPA firm boost brand awareness and engagement within a valuable customer segment. . .