Complete Guide to B2B Marketing

Directive Agency

Now it’s time to document the firmographics of your target market and build personas and psychographics of your audience for the entire organization. Next, let’s break down the key personas in your target companies. Personas. B2B marketing is no easy task.

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Account-based marketing not working? Try these 4 fixes.


Depending on your persona type, you can structure different content offerings. You can then deliver the content in the format most effective for the specific persona of different influencers. Account-based marketing (ABM) is the latest strategy to improve your marketing ROI.