Redefining the Role of the CMO
Buzz Marketing for Technology
OCTOBER 30, 2008
Don't care about the price of media as long as it meets the target CPA. Jeff – Moving the business model from broadcast to a narrowcast model. Whopper Freakout – that spawned lots of parodies on YouTube – got a lot of hits and generated tons of traffic on the web. We love to see that stuff happen.
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