The Most Common Demand Generation Mistakes That Sabotage Your Success
Adobe Experience Cloud Blog
OCTOBER 5, 2016
Top-of-the-funnel metrics like cost per click (CPC), cost per acquisition (CPA), and cost per lead (CPL) are important factors as they provide a basic indicator of how successful your programs are and can be leveraged to optimize programs, but they are not the only factors. Not Segmenting Your Database.
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