7 Bing PPC Secrets That Expand SEM Beyond Google
DECEMBER 5, 2018
As a marketer, you have access to a popular search platform with desirable and high quality target demographics, accelerating growth rate and profitable long-tail search opportunities. Bing beats out Google in share of long tail search queries. Another major benefit of using Bing for SEM is lower competition. Target CPA. Target CPA (cost per acquisition) is available for search ad campaigns and you don’t need to set ad groups or keyword bids.