The Top 10 B2B Digital Marketing Strategies for 2020


How long has it been since you’ve done a redesign? SEO also offers cumulative, long-term benefits that continue to deliver a return on your initial investment. Maintain Efforts Long Term. Many B2B companies use Facebook to supplement customer service and pay-per-click (PPC) advertising. Take Advantage of New PPC Search and Display Advertising Capabilities. Search Network PPC Ads. Adopt A/B testing for emails, websites, and PPC ads.

How To Optimize Your Landing Page For Better PPC


As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked.


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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Trend #1: PPC Automation. How to Gauge the Success of Your PPC Campaign.

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The Ecommerce Marketer's Guide to PPC Advertising


If you're a PPC veteran, it's tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses , which are playing in an incredibly complex and competitive space, particularly when using PPC. According to a 2018 study , 45% of businesses under 50 employees invest in PPC. Why is PPC so important to ecommerce businesses? Ecommerce PPC.

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Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

Our ad campaign model has four categories of terms: brand core, brand pillars, brand attributes, and long tail: The first thing we did was prioritize where the budget's going for all four of these buckets. For a small budget, we won’t even do pillar, attribute or long tail.


Improve Your Search Marketing Ad Conversions With a Free PPC Audit

Free PPC Audit – Table of Contents. + Fix your PPC ad campaigns to improve your conversions and conversion rates. PPC audit. What you’ll get with your free PPC audit. + A free PPC audit gives you the upper hand. + Why you need a free PPC audit from +

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The Role of Bid Optimization Technology in Preventing PPC Performance Issues


In 2019, businesses are investing more in PPC performance marketing than ever before. PPC managers can no longer afford to experiment with changes and learn from trial and error. PPC automated bidding is the key. 6 Ways Bid Optimization Technology Prevents PPC Performance Issues. One of the biggest reasons for missed goals in PPC performance marketing is low-quality data. Manual bidding is no longer a default strategy in PPC performance marketing.

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Utilizing Revenue-per-Click to Calculate PPC Keyword Value


Should you be focused on keyword revenue-per-click in your PPC campaigns? Building a keyword list and then collecting data about keywords is paramount in search engine marketing, especially if you’re looking to optimize PPC campaigns. PPC Keyword Value. However, estimating the value of a keyword for a more specific use case (such as using that value for PPC bid optimization) requires a different view of keyword value, which we’ll dig into shortly.

Search Engine Marketing and Optimization


I take them for hikes, biking trips, long drives, multiple vacations, and, of course, to any new food joint that opens up in downtown Palo Alto or Menlo Park. These publisher optimization tools and best practices like “Estimated first-page bid recommendations” and “Smart bidding” end up increasing our CPA and thinning our margins on those top keywords. We all have thousands of keywords in our SEM PPC accounts.

5 Most Common Fails in B2B Search Campaigns

The Point

Add in the fact that B2B sales cycles are typically long and complex (meaning that advertisers may not see ROI for weeks or months), and it becomes clear that thriving in today’s SEM landscape requires getting a lot of things right. However, it’s not always, or even often, that those highly coveted keywords will be the most effective in the long run. Most B2B sales cycles are long and complex.

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17 Best Paid Media Tools for Marketers

Single Grain

For instance, the Audience Targeting report can be used by PPC managers and brand strategists to refine their ads strategy for a targeted audience. Related Content: 10 PPC Trends You Can’t Ignore in 2020. As long as you have a working Google account, you are all set.

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4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss


If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses , which are playing in an incredibly complex space, particularly when using PPC. All of these tips still allow you to be inbound-minded with your PPC spend -- finding fantastic opportunities to keep your business top of mind for consumers right when they''re looking for you.

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A Guide to Choosing the Best Paid Search Management Software


What if you plan to expand your strategy to include Bing PPC, but it isn’t supported by your current software? Failing to maximize the value of data insights for your PPC strategy makes it difficult to keep up with the competition. Optimize conversions while targeting a specific (CPA).

B2B Hubs Or PPC? Are All Leads Created Equal?

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) There is no ability to do that with PPC! ONE COMMENT ON B2B Hubs Or PPC?

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Retargeting Ads That Will Bring Your Audience Back (With Examples)


Retargeting is a powerful form of PPC advertising that leverages tracking technology to identify individuals who have previously engaged with your brand in some way and serves them ads on a variety of platforms to try to re-engage them.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis. SEMRush is a multitude of keyword research tools that allow me to see what my clients’ sites and their competitors rank on Google, what keywords competitors rank with, and what PPC ads they run. I can also do some long-tail keyword research with it. Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content.

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Complete Guide to B2B Marketing

Directive Agency

In general, I recommend that most B2B firms start by developing their core content before expanding into their blog, resource, and long-tail content. The best B2B marketing campaigns have a mix of short and long term returns. In this section, we are going to dive into how you can run effective PPC campaigns that not only drive new business; but also, keep your cost per acquisition (CPA) down. B2B marketing is no easy task.

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Here’s a quick look at how programmatic advertising works : To learn how to capitalize on this digital marketing trend, check out PPC Hero’s guide to get started. Content marketing has lower up-front costs and deeper long-term benefits than paid search. UPDATED FOR 2020!

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