13 More Bing Ads Secrets to Broaden Your SEM Coverage

QuanticMind

Last year we published some tips and secrets on how to expand your SEM strategy using Bing Ads. If you want to maximize the value of Bing Ads for SEM in 2020, here are 13 new tips and strategies to consider. Bing’s Keyword Planner. Product Negative Keyword Conflicts Report.

SEM 52

How to Avoid Underspending and Overspending Your SEM Budget

QuanticMind

Balancing your SEM budget is one of the major challenges of marketing management today. It can also frustrate the leaders who put you in charge of SEM in the first place. Numerous factors can contribute to poor SEM budget spend.

SEM 52

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Characteristics of Portfolio Versus Keyword-Level Bidding

QuanticMind

What you may not yet know are some of the intrinsics of Portfolio Bidding, and how this bidding strategy differs from the traditional Keyword-based approach. What is Portfolio Bidding, and how is it different to Keyword-Level Bidding?

National vs. Local Geo-Targeting: Which SEM Strategy is Best for Your Business?

QuanticMind

Effectively geo-targeting SEM campaigns is one of those arcane questions with an answer that never satisfies. The ever-unsatisfying answer to the question of how best to geo-target your SEM campaigns? Example campaign: “The_Tax_Company|Search|CPA_Accountants|Mobile|Dallas”.

SEM 52

Utilizing Revenue-per-Click to Calculate PPC Keyword Value

QuanticMind

How do you determine a search keyword’s value? Are you making data-driven bid optimization decisions based on keyword data? Should you be focused on keyword revenue-per-click in your PPC campaigns? Search keywords. PPC Keyword Value.

5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. 5 Most Common Fails in B2B Search Campaigns #SEM Click To Tweet.

Search 244

Data-Driven Attribution and SEM [ebook]

QuanticMind

Using a blanket strategy to bid equally on all kinds of keywords using a simple CPA model can lead to lost opportunities and wasted ad spend. A simple portfolio strategy can cause search marketers to overspend on cheaper keywords or overspend on expensive keywords.

SEM 52

7 Bing PPC Secrets That Expand SEM Beyond Google

QuanticMind

Another major benefit of using Bing for SEM is lower competition. Some of the key differences include: Bing treats negative keywords differently. Both Bing and Google Ads allow you to include negative keywords at both the ad group and campaign levels. However, unlike Google Ads, Bing will not negate any keywords that are included as one of your target keywords. With Bing, you can still show ads for negative keywords that appear in a target keyword phrase.

SEM 40

Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

QuanticMind

If you’ve advertised on platforms like Google Ads or Bing Ads, you know by now that they try their hardest to make the SEM account maintenance process as easy as possible. The more time, money and resources your marketing teams invest into SEM account maintenance, the more difficult it is to create enough efficiency and momentum to steadily increase ROI. SEM Account Maintenance = Managing Your Bid Strategy. Clicks and conversions are the relevant bidding options for SEM.

SEM 40

What’s the Difference Between SEO and SEM?

TrustRadius Marketing

SEO stands for search engine optimization , and SEM stands for search engine marketing. SEO experts focus on generating traffic and leads through organic search whereas SEM experts aim to generate traffic and leads through organic and paid search. Perform keyword research.

SEM 52

SEM for B2B: Lessons Learned from 40+ Accounts [VIDEO]

Directive Agency

Today we’re going to talk about SEM for B2B and the lessons that we’ve learned from 40+ accounts. For example, we saw that in non-branded search, the average CPA across over $1,000,000 in spend was $122. SEM for B2B: Lessons Learned from 40+ Accounts — Takeaways.

SEM 52

Search Engine Marketing and Optimization

QuanticMind

That got me thinking creatively about how we manage our keywords. If you are a performance marketer (like me) you would agree that we often pay too much attention to our set of top keywords. This eBook – SEM Optimization Techniques: Are You Overpaying Google?

Data Science + Machine Learning = Powerful e-Commerce and SEM Performance Lift

QuanticMind

How did industry leader and e-commerce frontrunner Rosetta Stone use cutting-edge data science and machine learning to lift revenue +40% and conversions +50%, while cutting CPA in half? Overall CPA: reduced 50%.

SEM 52

Friend or Frenemy: the Synergy Between SEO and PPC

QuanticMind

When it comes to Search Engine Marketing (SEM) programs, the question of the synergy between SEO and PPC eventually comes into play. For example, Sammy’s sales campaign includes paid advertising on search engines for the keyword “wool toque.” Search Engine Marketing / SEM PPC SEO

PPC 85

17 Best Paid Media Tools for Marketers

Single Grain

Plus, all this is complemented by the fact that SEMrush has one of the biggest keyword databases in the world. See ads displayed for certain keywords in Google. Apply large-scale changes to your Ads account without wasting time by adapting existing keywords to target specific locations.

Tools 98

How to Reduce Costs of My Paid Search Campaigns

SmartBug Media

CPC, CPM (cost per 1000 impressions), CPA, cost … so many monetary metrics to track and optimize. The ads absolutely need to be relevant to the landing page and keywords that are being put forth. Keywords. Use negative keywords. Analytics Landing Pages Paid Media SEM

Cost 85

Seven Expert Search Engine Marketing Guides

Webbiquity

SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Google and Yahoo both say that by including your keywords in your ad title and descriptions will greatly help increase your quality scores&# ). Done properly, search engine marketing (a.k.a.

Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric

QuanticMind

An optimization metric is a metric you use in order to determine what bid you would like to place on a keyword, which bid adjustment you would place on a device, etc… Optimizations will always, to some degree, be related to your business goal.

PPC 52

The Ultimate Guide to Accurate PPC Forecasting

QuanticMind

Most business leaders today know the importance of investing in search engine marketing (SEM) to reach target audiences and desired goals. Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role.

Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling.

SEM 28

PPC Budget Forecasting on the Fly

Fathom

Create columns for potentials (you’ll need ‘potentials’ columns for impressions, clicks, conversions, costs, and CPA). Potential CPA: potential cost/potential conversions. Of course, adding additional keywords or moving targeting and settings around will help to generate additional opportunities. Online Advertising / SEM / Display AdWords Online Marketing optimization Paid Search ppc

Launch Your First Google AdWords Campaign – A Step-by-Step Guide

Ladder.io

An ad group contains one or more ads which target a shared set of keywords. ads, keywords, and bids) that share a budget, location targeting, and other settings. Here are a few that I referenced: Step-By-Step Keyword Tactics for Effective Google AdWords Campaigns.

The Advanced PPC Auditing Guide: Determining Root Causes, Bleeding Dimensions, and Optimization Strategy

QuanticMind

A comprehensive audit will help you understand what is happening throughout your entire paid search program, surface areas that can be optimized more rigorously, and uncover any keywords or campaigns that are simply not moving the needle in your favor.

PPC 52

How to Use Audience Bid Modifiers to Drive PPC Performance at Scale

QuanticMind

PPC advertising has always been keyword-focused, but audience targeting features are now more advanced when it comes to improving campaign performance. Google themselves are even taking the focus away from keyword targeting, rebranding from Google Adwords to Google Ads in 2018.

Best AdWords Tips and Tactics of 2009, Part 2

Webbiquity

Ron Jones steps through the process of structuring content for AdWords campaigns, developing keyword lists and setting up ad groups, along the way identifying helpful resources and tools such Permutator. for Windows and Mac : Austin Rachlin reports on key changes in the latest updated of the AdWords Editor tool, including the ability to import.CSV files, selectively download specific campaigns, and view and organize new keywords by topical category.

How to Get Found on The Web

Hatchbuck

Search engine optimization (SEO) is all about keywords. This strategy involves identifying the keywords you want to be known for, investing in them, and aligning your online presence. First, you need to choose your keywords. Search Engine Marketing (SEM).

SEM 99

SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. Uncapped budgets lead to cheaper CPCs and more clicks, which drive higher CVR at lower CPA. Optimizing PLAs to capture user intent – DeSisto recommends attempting to capture user intent for PLA campaigns by bidding to query value – a method that is similar to AdWords text ads’ system of bidding by individual keyword. Note: Keyword-level bidding is not available in Shopping.)

Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique

QuanticMind

But just in case, we’ll go on… Portfolios are groups of assets, and in search engine marketing, these assets are the keywords and “publisher objects” that you can apply bids and bid strategies to. Presently, it helps to describe this SEM bidding optimization technique.

PPC 52

SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution

QuanticMind

DDA is a machine learning-based attribution method that attempts to properly credit upper-funnel keywords for their contributions to conversions. Search keyword “best phone” -> search keyword “Google Pixel” gets 2% conversion rate.

10 Tips for Success with Bing Shopping Optimization

QuanticMind

E-commerce advertisers spend a lot of time optimizing their target keywords in Google Ads, failing to realize that Bing Shopping is a completely separate landscape. Creating your keyword lists and ad groups are not simply tasks for initial campaign setup.

The Ultimate Guide to PPC

Hubspot

So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )? The answer is: keywords have become increasingly competitive. Search Engine Marketing (SEM). Keywords.

PPC 75

Why PPC Automation Technology is the Future of Paid Search

QuanticMind

That makes it hard to keep up with new ways of approaching SEM every year. Most advertisers today know that it’s possible to automate certain SEM tasks using Google Ads or third party tools. Google Ads can help you automatically create performance forecasts using Keyword Planner.

PPC 52

Why is My PPC Performance Bad? Part I: How to Identify Root Cause

QuanticMind

Your program might contain hundreds of campaigns, with thousands of ad groups, and tens of thousands of keywords or product groups. First, identify poorly performing accounts, followed by campaigns, ad groups and finally keywords/product groups.

PPC 52

Top 10 PPC Trends for 2020

Valasys

The feature is known as “auction time bidding” Some of the smart bidding strategies are Target CPA, Target ROAS, and Maximize Conversions & Enhanced CPC. The device-specific performance targets can be set up for mobile desktop as well as a tablet with Target CPA bidding.

PPC 59

The Role of Bid Optimization Technology in Preventing PPC Performance Issues

QuanticMind

You can optimize keyword bids using automation technology, but that’s just one of its many features: automated bid optimization can help marketers improve campaigns, reach business goals, and avoid performance issues altogether.

PPC 52

Best of 2008: Search Engine Marketing

WebMarketCentral

Is there SEM life beyond AdWords (and if so, where?)? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Superpages , Facebook , Quigo (interesting), ContextWeb , LookSmart , ASK (lower CPA than Google?

5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

The key to success with AdWords audience targeting is not targeting the most relevant keywords related to your business, but targeting based on intent. For example: An ecommerce business should invest largely in transactional keywords to encourage conversions.

PPC 52