Remove CPA Remove Keyword Remove PPC Remove SEM

Utilizing Revenue-per-Click to Calculate PPC Keyword Value

QuanticMind

How do you determine a search keyword’s value? Are you making data-driven bid optimization decisions based on keyword data? Should you be focused on keyword revenue-per-click in your PPC campaigns? Search keywords. PPC Keyword Value.

7 Bing PPC Secrets That Expand SEM Beyond Google

QuanticMind

While Google has always held the lion’s share of the search market, Bing PPC opportunities continue to grow every year, as the platform processed more than 15 billion searches monthly, and boasted 142 million unique searchers in 2017. So for advertisers who only focus on Google, failing to create a Bing PPC strategy represents a lot of missed opportunities. Another major benefit of using Bing for SEM is lower competition. Manage Your Bing PPC Account Separately.

SEM 40

The Ultimate Guide to PPC

Hubspot

As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. Benefits of PPC. The answer is: keywords have become increasingly competitive. Search Engine Marketing (SEM).

PPC 80

Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

QuanticMind

If you’ve advertised on platforms like Google Ads or Bing Ads, you know by now that they try their hardest to make the SEM account maintenance process as easy as possible. Thanks to automation, you can easily set and forget your PPC campaigns, letting Google Ads do the heavy lifting for everything from optimization to simplifying campaigns to targeting the right prospects. However, as your PPC campaign initiatives expand and evolve, so do the corresponding maintenance obligations.

SEM 40

How to Avoid Underspending and Overspending Your SEM Budget

QuanticMind

Balancing your SEM budget is one of the major challenges of marketing management today. You put a lot of effort into PPC budget forecasting to secure the funds you need and so the last thing you want is to mismanage it through overspending or underspending. PPC Budget Forecasting.

SEM 52

5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. 5 Most Common Fails in B2B Search Campaigns #SEM Click To Tweet.

Search 242

The Ultimate Guide to Accurate PPC Forecasting

QuanticMind

Most business leaders today know the importance of investing in search engine marketing (SEM) to reach target audiences and desired goals. But what they might not realize is how much PPC budget they need to succeed, or the value of their ad spend. PPC optimization involves auctions.

Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique

QuanticMind

Let’s cut right to the chase: there are various PPC bidding optimization techniques and practices floating around, but portfolio bidding is probably the right one to use, provided you have a large program. Presently, it helps to describe this SEM bidding optimization technique.

PPC 52

Why PPC Automation Technology is the Future of Paid Search

QuanticMind

As Google introduces new tools and features, advertisers must change their PPC strategies and adapt. That makes it hard to keep up with new ways of approaching SEM every year. One big shift has been an increased interest in PPC automation technology.

PPC 52

Search Engine Marketing and Optimization

QuanticMind

That got me thinking creatively about how we manage our keywords. If you are a performance marketer (like me) you would agree that we often pay too much attention to our set of top keywords. This eBook – SEM Optimization Techniques: Are You Overpaying Google?

Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric

QuanticMind

At this point, you should be a wizard (or wizardess) when it comes to troubleshooting PPC performance issues. If your goal is to hit a CPA of $20, conversions would be a part of your optimization metric. Profit Maximization, CPA, Brand Presence, etc?)

PPC 52

PPC Budget Forecasting on the Fly

Fathom

We have extra budget and would love to see what the numbers would look like if we spent it in PPC. Create columns for potentials (you’ll need ‘potentials’ columns for impressions, clicks, conversions, costs, and CPA). Potential CPA: potential cost/potential conversions. Of course, adding additional keywords or moving targeting and settings around will help to generate additional opportunities. The post PPC Budget Forecasting on the Fly appeared first on Fathom.

The Role of Bid Optimization Technology in Preventing PPC Performance Issues

QuanticMind

In 2019, businesses are investing more in PPC performance marketing than ever before. PPC managers can no longer afford to experiment with changes and learn from trial and error. PPC automated bidding is the key. 6 Ways Bid Optimization Technology Prevents PPC Performance Issues.

PPC 52

Data-Driven Attribution and SEM [ebook]

QuanticMind

Using a blanket strategy to bid equally on all kinds of keywords using a simple CPA model can lead to lost opportunities and wasted ad spend. A simple portfolio strategy can cause search marketers to overspend on cheaper keywords or overspend on expensive keywords.

SEM 52

How to Use Audience Bid Modifiers to Drive PPC Performance at Scale

QuanticMind

PPC advertising has always been keyword-focused, but audience targeting features are now more advanced when it comes to improving campaign performance. Google themselves are even taking the focus away from keyword targeting, rebranding from Google Adwords to Google Ads in 2018.

Why is My PPC Performance Bad? Part I: How to Identify Root Cause

QuanticMind

By now you know that meeting business goals is essential for the growth of a company and an important way to ensure you are getting the most out of your PPC program. With so many avenues to explore, how on earth will you identify the root cause of PPC performance?

PPC 52

5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

In fact, while you may know a lot about PPC, you’ve never actually sat down and documented how you make magic happen with PPC. Especially given the fact that developing a competitive PPC strategy isn’t as easy as it used to be. Your PPC Strategy Checklist.

PPC 52

Data Science + Machine Learning = Powerful e-Commerce and SEM Performance Lift

QuanticMind

How did industry leader and e-commerce frontrunner Rosetta Stone use cutting-edge data science and machine learning to lift revenue +40% and conversions +50%, while cutting CPA in half? Read on and get the full PPC details in our Rosetta Stone customer success story.

SEM 52

Seven Expert Search Engine Marketing Guides

Webbiquity

SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. My Best Advice on Improving Your Google & Yahoo Quality Scores by PPC Hero. Dynamic Landing Pages by PPC Hero. 6 Optimization Tips to Get Ready for the New Year by PPC Hero.

4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss

Hubspot

If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses , which are playing in an incredibly complex space, particularly when using PPC.

PPC 80

Best AdWords Tips and Tactics of 2009, Part 2

Webbiquity

Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. Ron Jones steps through the process of structuring content for AdWords campaigns, developing keyword lists and setting up ad groups, along the way identifying helpful resources and tools such Permutator. Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking by PPC Hero. Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager.

B2B Hubs Or PPC? Are All Leads Created Equal?

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) There is no ability to do that with PPC! ONE COMMENT ON B2B Hubs Or PPC?

PPC 46

Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. PPC Outsource or In-House?

SEM 28

SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

8 Hidden PPC Reports to Find Out” by Aaron Levy. O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. Uncapped budgets lead to cheaper CPCs and more clicks, which drive higher CVR at lower CPA. Optimizing PLAs to capture user intent – DeSisto recommends attempting to capture user intent for PLA campaigns by bidding to query value – a method that is similar to AdWords text ads’ system of bidding by individual keyword.

SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution

QuanticMind

DDA is a machine learning-based attribution method that attempts to properly credit upper-funnel keywords for their contributions to conversions. Search keyword “best phone” -> search keyword “Google Pixel” gets 2% conversion rate.

Best of 2008: Search Engine Marketing

WebMarketCentral

Is there SEM life beyond AdWords (and if so, where?)? Which metrics are most important for measuring PPC success? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? For example, "generates a cost per acquisition (CPA).competitive

Online advertising glossary

Choozle

Contextual keyword targeting: A targeting tactic that allows advertisers to target URLs based on the keywords that appear within website pages. Cookieless targeting: Targeting tactics (such as contextual keyword targeting) that do not require cookie-based data to employ.

The Rise of Automated Bidding

QuanticMind

The story of automated bidding in general begins in the early 2000s, back during the dawn of what would eventually become known as pay-per-click (PPC advertising). These are all tangible goals that weren’t as directly related to CPC as they needed to be, and were more appropriate to gauge against something like cost-per-acquisition (CPA) or even return on advertising spend (ROAS). If You’re Still Doing Manual Bidding, You’re Doing it All Wrong.

Best of 2008: AdWords Tips and Tactics

WebMarketCentral

Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords. This is an automated keyword bidding tool that adjusts your keyword bids based on a CPA you specify.

Why Host a Blog on Your Corporate Website?

delicious b2bmarketing

Depending on the competitive nature of the keywords that youre trying to target for your SEO efforts, having a good amount of quality, unique, and resourceful content is a great help in gaining the ability to rank.