What Will a World Without Cookies Mean for the Open Web? Outbrain’s Point of View
MARCH 24, 2021
Outbrain is now working to use our wealth of click-based data to forecast consumer demographics (age, gender, household income) based on the topics they express interest in. Similarly, “Target ROAS” has been shown to deliver at least 80% of the defined Return-on-Ad-Spend goals for our clients.