7 Bing PPC Secrets That Expand SEM Beyond Google
DECEMBER 5, 2018
While Google has always held the lion’s share of the search market, Bing PPC opportunities continue to grow every year, as the platform processed more than 15 billion searches monthly, and boasted 142 million unique searchers in 2017. So for advertisers who only focus on Google, failing to create a Bing PPC strategy represents a lot of missed opportunities. Nearly 33% of Bing’s audience has a household income of $100,000 or more. Manage Your Bing PPC Account Separately.