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What Is YouTube CPM? [+ Why It Matters]

Hubspot

Along with increasing your revenue, CPM is a strong indicator that your content is valuable, and helps you identify businesses with whom you may want to partner down the road. The CPA, then, is $1.80. You'll receive 55% of that $1.80 — since YouTube takes a percentage of the CPA, as well (45%, to be exact). So if you make $1.80

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How to Measure Success in Content Distribution: Essential Metrics and KPIs

ClearVoice

If your business has subscribers or a growing email list, track the growth rate and churn. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools. Easily use HubSpot for detailed ROI analysis of marketing campaigns and to tailor your content strategies based on lead nurturing data.

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Why Quality Leads are Expensive

PureB2B

Getting more leads at a lower cost is always at the top of lead generation objectives, especially for startups and small businesses. In fact, a HubSpot survey revealed that 65% of B2B marketers claim that generating traffic and leads is their top priority. But in reality, quality sales leads don’t come cheap.

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Why Quality Leads are Expensive

PureB2B

Getting more leads at a lower cost is always at the top of lead generation objectives, especially for startups and small businesses. In fact, a HubSpot survey revealed that 65% of B2B marketers claim that generating traffic and leads is their top priority. But in reality, quality sales leads don’t come cheap.

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Why ABM Is Your Small Team's Secret Weapon

Hubspot

Here, we're going to explore how your small team can reap the ABM benefits that larger teams have been implementing for years. Before we dive into how small teams can take those higher expectations and fewer resources and turn them into real results, it's key to break ABM down to what it really is. Kickstarting ABM for Small Teams.

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The Ecommerce Marketer's Guide to PPC Advertising

Hubspot

This is especially true for ecommerce businesses , which are playing in an incredibly complex and competitive space, particularly when using PPC. Even small businesses are getting on the pay-per-click bandwagon. According to a 2018 study , 45% of businesses under 50 employees invest in PPC.

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The New Ecommerce Growth Playbook: Scale Your Shopify Store to 9 Figures & Beyond

Convert

The playbook of converting more traffic to drive revenue for business growth is flawed. Too many businesses focus on this as their primary strategy expecting sustainable growth but are shocked when the results don’t support their efforts. Everyone and their dog has advice on how you should grow your business. I’ll cover.