What Is YouTube CPM? [+ Why It Matters]
Hubspot
JANUARY 22, 2021
Along with increasing your revenue, CPM is a strong indicator that your content is valuable, and helps you identify businesses with whom you may want to partner down the road. The CPA, then, is $1.80. You'll receive 55% of that $1.80 — since YouTube takes a percentage of the CPA, as well (45%, to be exact). So if you make $1.80
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