Liveintent

AUGUST 9, 2022

You’ve saturated the channel, which will only make your cost-per-acquisition (CPA) increase. With email addresses at your fingertips, you can improve identity and addressability, and track and target your customers in privacy-safe ways. So, where do you go from there? You go back to your media plan and diversify.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

DealSignal

MARCH 22, 2023

Implement an omnichannel approach to maximize your engagement with hot leads, with lead gen tactics such as: Email marketing automation Social media Company blog posts Webinars Videos Datasheets Podcasts Guest blog posts #5 Make the most of your CRM data Not every single lead you funnel will be a strong sales opportunity.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Cost per Acquisition 52

Single Grain

JANUARY 31, 2020

Users love how the tool drives phone calls via paid search by tracking calls back to the ads that triggered them in the first place. Marketers can use this analytics and call tracking solution for campaign attribution and conversion reporting from inbound phone calls. 4) WordStream Google Ads Performance Grader. 8) Leadpages.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Single Grain

DECEMBER 6, 2019

You can request a ride from Lyft via chat (Facebook Messenger and Slack) or voice (Amazon Echo), and their chatbot will let you know the current location of your driver: Passengers can use the app to choose the type of ride, make a request, track the location of the car, send friends a time estimate of their arrival, and make payment.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

WebMarketCentral

JANUARY 22, 2008

The AdReady application.then allows marketers to manage and track the progress of their ads across Google's AdSense ad network, Yahoo's RightMedia exchange, and AOL's Advertising.com network." Per the article, "AdReady allows advertisers to pick and customize remarkably professional-looking ads for free. fade a bit."

SEM 20

SEM Paid Content Paid Search Agency Adsense 20