Inside Adwords: Exploring The Differences Between Smart Display Campaigns & Custom Intent Campaigns
Stevens & Tate
JANUARY 20, 2023
The use of PPC ( pay per click ) advertising can be beneficial for countless reasons. Not only are PPC ads a great way to bring in more traffic, they are incredibly cost-effective and are particularly useful for trying out new keywords or copy. When creating a display ad, simply select “target” and choose “intent.”
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