Engagio

FEBRUARY 15, 2024

I figured out quickly where I needed to pull in outside help (ie: CPA, Legal Counsel) and what I could own (at least temporarily). We also asked Demandbase CEO Gabe Rogol the most important lessons that he learned from his journey from sales roles to CEO. The post AE to CEO: The Journey appeared first on Demandbase.

DemandBase 62

DemandBase CPA Cost per Acquisition Communities 62

The ABM Agency

FEBRUARY 19, 2023

This ultimately helps increase conversion rates while reducing cost per acquisition (CPA). Key Takeaway: Account based marketing (ABM) campaigns should utilize multiple channels such as social media, email outreach and paid advertising to reach target accounts and increase conversion rates while reducing CPA.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

This ultimately helps increase conversion rates while reducing cost per acquisition (CPA). Key Takeaway: Account based marketing (ABM) campaigns should utilize multiple channels such as social media, email outreach and paid advertising to reach target accounts and increase conversion rates while reducing CPA.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Single Grain

APRIL 24, 2023

This resulted from switching ThinSlim Foods to a target CPA conversion mode, where they had more control over increasing or decreasing bids. Many advertising services were also very effective. For example, dynamic product ads alone resulted in a 200% increase in conversion volume.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

NetLine

AUGUST 2, 2023

A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content. Scott Brinker or Jay Baer) can drive more than net-new names and can potentially lower CPA even with any fees. In B2B, having big names (e.g.,

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

SnapApp

NOVEMBER 9, 2017

DemandBase used a quiz to get attendees (and prospective attendees) excited for their event in Las Vegas by playing up some of the highlights found in the city. In one of their blogs (as well as many other channels), CPA firm Kaufman Rossin did this with a tax calculator : . Image source. .

Webinar Metrics 48

Webinar Metrics Content Multi-Channel Opinions 48