60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
CPA: Cost-per-Action. CPC: Cost-per-Click (See PPC). CTR: Clickthrough Rate. PPC: Pay-per-Click. For search engines, PPC ads display an advertisement when someone searches for a keyword that matches the advertiser''s keyword list, which they submit to the search engine ahead of time. Learn more about the COS here.
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