6 SEO KPIs Every Search Marketer Should Know
Hubspot
OCTOBER 26, 2020
There are a lot of high purchase intent keywords where the ROAS (return on ad spend) in pay per click ads does not make business sense. This is important when setting bids and working within the constraints of a set budget, and can also help me decide which keywords and match types to bid on.". Clickthrough rate (CTR).
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