Don’t Over-Target Your Campaigns (and yes, you read that right!)
Outbrain
MARCH 16, 2020
This is a great way to scale your activity and improve ROAS. Make sure to check on both CTR and post-click KPIs (CVR, CPA, etc). 3/ Attribute targeting: Age, gender, income level, and more, are all ways to target potential customers according to their attributes.
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