ClearVoice

MARCH 7, 2020

Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform. Store Traffic – The store traffic objective helps track versions of in-store traffic through mobile GPS and geofencing. Unlike catalog sales, this is a one-touchpoint conversion level objective.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

QuanticMind

OCTOBER 24, 2017

Deep learning – Upgraded versions of Google’s machine learning models, which track GPS, Wi-Fi strength, bluetooth beacons, location history, search queries and visit duration. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS).

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Single Grain

JULY 31, 2023

Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI. A high CTR means that your ad is getting attention and that people are interested in what you have to offer. Cost per acquisition (CPA) is the amount of money you spend to acquire a customer.

PPC 52

PPC Cost per Acquisition Conversion Cost Per Click 52