What is CPM Advertising and Should You Use It?
Stevens & Tate
SEPTEMBER 18, 2019
One of these metrics is CPM , or cost per mille, which translates into cost per thousand impressions. CPM indicates how much you’re paying for every thousand impressions the ad is earning. However, there are other KPIs that you can use as well, such as CPC and CPA. The question is, when should you be using CPM advertising?
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