A Jargon Busting Guide to B2B Programmatic Advertising
DECEMBER 18, 2018
Cookie – a piece of data sent from a website and stored in a user’s browser that tracks browsing behaviour and stores information, such User preference of vertical (Marketing, IT, HR etc). Cost Per Action (CPA) – CPA can be referenced in a few different ways. Cost Per Thousand (CPM) – taken from the Latin word for Thousand; Mille. Digital Content Labels – Google classifications of content in alignment with brand safety.