The Ultimate B2B Marketing Glossary
Envy
FEBRUARY 13, 2021
It's an alternative metric to CPA. You'll use lead scoring to define a MQL. If the lead crosses a point threshold they become an MQL and get transferred to sales. PPC ads use CPC, CPA, or CPL to decide how much you'll pay each time. Cost Per Acquisition is the amount you spend to acquire a new lead or make a sale.
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