17 Best Paid Media Tools for Marketers

Single Grain

Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. Podcast].

Tools 74

How to Determine a Marketing Budget for Your Brand in 2020

Single Grain

Podcasts. Pay-per-click (PPC) campaigns like Google Ads and Facebook Ads are great examples, allowing you to spend as little as you’d lik e per day and to set a bid cap that dictates the exact cost per action (CPA) you’re willing to pay.

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Affiliate Marketing: The Unabridged True Story


Affiliates receive payment on a pre-defined basis, usually when a customer clicks on the link (hence, Pay-Per-Click), but sometimes only when the customer actually buys the product (CPA, or Cost-Per-Acquisition). Luckily, there are loads of online affiliate marketing communities you can join and performance marketing podcasts to follow so you can get the starter knowledge and support you need. CPA and EPC are two common concepts in PPC for affiliate marketing.

CPA 20

Complete Guide to B2B Marketing

Directive Agency

Podcasts. Mediums: Podcasts, Books. Mediums: eBooks, Podcasts, Blogs. Mediums: Video, Blog, Podcasts. Podcasts. Establish Daily Budget and Target CPA: What’s the most they’re willing to spend for a lead? Check all keywords CPC.

B2B 91

Best of 2007: Articles and Blog Posts on SEM


In the words of the author, "You need to set three key metrics on the way to managing by revenue: required margin per sale; close and conversion rates; and affordable CPC.

SEM 28