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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

Traffic : You will get the lowest CPC, ideal for driving traffic to your landing pages, product pages and blog posts. Bidding: Define how much you are willing to pay for your optimization goal based on your chosen metric — CPM, CPC, CPV or CPA. The format costs $45,000 for 30 days.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Cost Per Action (CPA) – CPA can be referenced in a few different ways. Generally it should be classified as the cost of user completing a desired action which can be summarised for digital as one of these actions (click, view, download, sign up, purchase) and is worked out using this simple sum (Action/cost) = CPA.

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What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

Wider range of options. For both publishers and advertisers, the range of options that they have access to is multiplied when they choose to buy or sell through an ad network. Cost-per-click (CPC). Cost-per-acquisition (CPA). The ads can be published in various formats and have a range of targeting options.