CPA, CPC and Doubleclick - B2B Marketing Zone

A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

DECEMBER 18, 2018

Cost Per Action (CPA) – CPA can be referenced in a few different ways. Generally it should be classified as the cost of user completing a desired action which can be summarised for digital as one of these actions (click, view, download, sign up, purchase) and is worked out using this simple sum (Action/cost) = CPA.

Cost per Acquisition

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click

What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

OCTOBER 17, 2019

The advertiser’s campaign contains details about the target audience, budget, frequency caps, and much more, whereas, on the side of the publisher, they install the ad-network ad tags on their site. Cost-per-click (CPC). Cost-per-acquisition (CPA). Viewable CPM (vCPM). Cost-per-view for video (CPV).

Cost Per Thousand

Cost Per Thousand Paid Search Agency Adsense Ads

B2B Marketing Zone

A Jargon Busting Guide to B2B Programmatic Advertising

What Is an Ad Network? Definition, Types, and Examples

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