Don’t Over-Target Your Campaigns (and yes, you read that right!)
Outbrain
MARCH 16, 2020
Unfortunately, it’s trendy for marketers who are new to a platform to set up tons of targeting options on their first campaigns, dramatically cutting their potential reach, slowing down the natural flow of things, and driving CPC up. Make sure to check on both CTR and post-click KPIs (CVR, CPA, etc).
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