Stay The Course With Demand Generation  

Marketing Insider Group

These answers can give you a huge advantage as you can learn from those that have already experimented and found what works best. If it works for your company then it is the right path to attain all your goals. Stick with what works, and forget about the rest.

The Crash Course in Mobile Content Every Marketer Needs Now


How context, simplicity and mobile content work together. Once you’ve done the work outlined above, you’ll be a long way toward making your mobile users’ experience far better. Is it a top priority for your work next year?

Course 263

Top Content Marketing Courses and Training for Working Professionals


As content marketing continues to grow in importance in today’s digital marketing landscape, more and more accredited institutions are offering in-depth courses and material that can make you a better content marketer. Here are 10 programs designed for working professionals.

The Crash Course in Mobile Content Every Marketer Needs Now


How context, simplicity and mobile content work together. Once you’ve done the work outlined above, you’ll be a long way toward making your mobile users’ experience far better. Is it a top priority for your work next year?

Course 234

Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

Six Ways Infographics Changed the Course of Human History


Following are six ways infographics changed the course of human history: 1. Hieroglyphics are a form of infographic that was used to describe ancient Egyptians’ lives, work and religion, while fabulously preserving their way of life. Guest post by Payman Taei.

Course 210

A 13-step crash course in digital marketing


It’s also the reason for Strategic Digital Marketing , a new book from Eric Greenberg and Alexander Kates ; it’s the ultimate crash course in digital marketing. Here is an (abbreviated) 13-step crash course in digital marketing. What is the work of the digital function?

Course 205

B2B Lead Generation Ideas: A Full-course Content Planning Dinner


In the following paragraphs, you’ll enjoy a full-course content planning meal paired to perfection with each phase of lead generation strategy. Understanding how to convert prospects into customers is a crucial first course in any lead generation process. Courses .

Crash Course in Content Gaps – And How to Fill Them


Despite all that work and sensible planning, gaps still happen. Many of you have already done part of this work – you know who your buyer personas are, and you’ve written a description of them. Having dozens of personas will just make your work confusing and ultimately less effective. We’ve been almost entirely focused on your audience so far, but it is important to include yourself in all this work. Does it seem like a lot of work to find and fill these content gaps?

Course 159

The Crash Course in Mobile Content Every Marketer Needs Now


How context, simplicity, and mobile content work together. Once you’ve done the work outlined above, you’ll be a long way towards making your mobile users’ experience far better. To make images work even better, show them at full column width, “minify” them (reduce their file size so they load fast), and use keywords in the filenames. Is it a top priority for your work next year? You know how real estate people like to say, “location, location, location”?

Course 159

The Sales Enablement Handbook

enablement strategy should work on the premise. That includes the hiring of sales force to work within the sales. There are, of course, plenty of other variables. metric can also work. can be an integral part of seeing what works and what doesn‘t in sales.

Do You Use Your Course Catalog to Recruit Students?


If you’re like other colleges and universities, you’re recognizing that your online course catalogs can be powerful recruitment tools. At OmniUpdate , we provide content management and digital marketing solutions for more than 700 college and university websites, and because of that, we’ve be able to work with institutions across the country to make college catalogs more user-friendly and a more powerful means of prospective student engagement.

Collision Course; Marketing Can’t Achieve Customer Centricity On Its Own

Modern Marketing

Of course, to keep customers happy and loyal, all organisations need to figure out how they can keep up with the customer experience standards set by industry disrupters – and make the necessary internal changes to ensure it happens sooner rather than later.

Course 203

MarketingTracker elearning course


The course covers MarketingTracker basics to help users get started or refresh their knowledge. Learners will discover what MarketingTracker is and how it works, how to navigate through it, and how to create new reports. By the end of the course learners will be able to use the fundamental functions of MarketingTracker to create and share reports. MarketingTracker users that have a username and password for the Knowledge Base can directly access to the course.

Use a Mobile-Friendly Course Catalog for Better Recruiting


How well does your online course catalog represent your school to prospective students? As the provider of content management and digital marketing solutions for more than 700 college and university websites worldwide, OmniUpdate has worked with institutions across the country to make the move to mobile-friendly course catalogs. Below, two schools using our content management system (CMS), OU Campus™, share tips for a successful move to mobile course catalogs.

A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media Captions


Consider this a crash course in copywriting for all the little things you write on social media everyday. Of course, there can definitely be times when you opt for a more clever wording over a clear keyword. Copywriting is one of the most essential skills for a marketer to have.

Promotional Products Work Week


Next week is “Promotional Products Work Week”! This annual event serves as a cornerstone for recognizing the importance of working with promotional professionals, while creating awareness for promotional products as a powerful and effective advertising and marketing medium.

The 60 Best Free Online Courses For Whatever You Want to Learn


Of course, if you want to become an expert -- well, that takes even longer. But online business courses will provide you with the time and space you need to go deep and truly master a new skill. Below, we've gathered 60 of the best free online business courses. Marketing Courses.

Want to be Trusted? Here’s a Crash Course in Brand Journalism

Content Marketing Institute

I see this mentality far too often when I’m working with business owners. Here’s a Crash Course in Brand Journalism appeared first on Content Marketing Institute.

Course 103

More Than Words: Online Courses to Improve Your Freelancer Toolbox (and Stay Competitive)


To assist with that, here’s a refreshed list of some top companies providing online courses that help freelancers — and all professionals, for that matter — stay competitive and win more freelance jobs. Where freelancers can take online courses to better compete for jobs: 1.

What’s Being Taught in Modern Marketing College Courses?


If marketing teams are made up of a bunch of non-marketing majors, but there’s no shortage of marketing program degrees, what’s being taught in modern marketing courses? . A Look at College Marketing Course Options. Penn State (a diverse course offering).

PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

Unfortunately, PR doesn't work like that. Poor Pitch Work. Successful PR takes work. But without measurement, you have no idea what is working within your strategy and what needs to be tweaked. Of course, ensure that it is checked by anyone else who might need to sign off.

PR 262

Why this Webinar Invitation Works

The Point

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. ” The post Why this Webinar Invitation Works appeared first on The Point.

Work 130

A Crash Course in Social Advertising [Free eBook]

Modern Marketing

Many of the practices that have worked in traditional media channels are verboten on the social Web. A Crash Course in Social Advertising [Free eBook] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Chernov | Tweet this Social advertising.

Course 258

How to work with a content marketing agency on creative design

Tomorrow People

We’ll show you how to work with your team and why the strategy behind their designs is just as important as the appearance. That’s what design means in your content marketing activities: whatever works. At Tomorrow People, we know what works — because we do it 100 times a month. Different fonts behave very differently in a piece of text, and not all fonts work for all purposes. Content Marketing Working with a content marketing agency

Agency 196

Crafting content that works


For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. The post Crafting content that works appeared first on Biznology. There’s a growing chorus against content marketing, and with good reason.

Work 189

A Crash Course in Tumblr for B2B Marketers

Marketing Action

We all want to get more exposure for our work. The post A Crash Course in Tumblr for B2B Marketers appeared first on Marketing Action Blog - Act-On. I’ll admit it. I was a Tumblr lurker. I’ve been watching this social media platform for a while and recently I decided to dive in.

New Content Strategy Course: The Keys to Great Lead Generation and Lead Nurturing Content


I’d started working as a freelancer with the motley crew at Contently, an early-stage startup that owned a few desks at a shared office in Soho. That lesson always stuck with me—the first learning in a crash course on marketing I’m still taking six years later.

Unica Strategy Stays the Course

Customer Experience Matrix

This surprises me a bit, although I suppose many firms never saw the need to replace systems that were already working. It is designed to free up marketing analysts for more demanding work by giving business users a simple graphical interface linked to data marts assembled with standard Unica technology. I recently caught up with Unica Vice President Andrew Hally as part of my review of developments at the major marketing automation vendors.

Course 120

How to reach your customers at work or at home


On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access.

Work 163

Your client is your work-time spouse


Just because we’re digital and work in the cloud doesn’t mean everyone does. They choose you because they like you, trust you, and want to spend time with you during their work hours. We spend upwards of 16-hours-a-day working.

Work 224

How to build a killer content team


The key is: you need a smart person on staff who can pull everything together, check the work, and measure the results. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Of course, this is easy to type–and harder to implement.

Build 157

Pinterest Crash Course: Get Up and Running In One Day

Marketing Action

Play around with these to set what works best with your site. Hopefully, with the help of this Pinterest crash course, you just got your foot in the door. The post Pinterest Crash Course: Get Up and Running In One Day appeared first on Marketing Action Blog - Act-On.

Referral Marketing: How It Works [Video]

Hinge Marketing

When we think about referrals, of course there’s the tried and true method of somebody has had an experience working with you. What it means is, you can get referred without even knowing it, without ever having worked with somebody simply based on your reputation.

Work 69

Crash Course on Lead Generation Part II


The practical reason, of course, is that some of your visitors are job seekers, researchers, competitors, media or just people who ended up on the wrong site. By seeing what they did on our site of course. Now that we’ve got an interesting lead from LinkedIn, that means that our LinkedIn strategy is working well. Nice work, marketing. Lead Generation Crash Course Lead Generation Crash Course Part 1 Lead Generation Crash Course Part 2

The Entrepreneur Interview Series #14: Amanuel Medhanie, Parsimony


The question of impact is, of course, vital to answer. Webbiquity: What inspired you to work on a solution to this particular problem? Entrepreneurship Marketing Strategy Amanuel Medhanie course evaluation educational program evaluation Jordan Baker Parsimony public education teachin

Course 161

Do browser push notifications really work?


Does it really work? Of course, these are only sent if the user subscribes to the notifications while using Chrome, Firefox, or Safari browsers. Here is how to make browser push notifications work best: Make sure the content is direct and to the point.

Work 131