Top Digital Marketing Courses and Training for Working Professionals


Digital marketing courses can help keep you or your team on top of the latest strategies and technology. So we’ve curated a 2020 roundup of some of the best programs out there for all price levels, from renowned academic programs to free online courses. Individual courses.

Online Marketing Courses: Always Be Learning

A Better Jones

I might not have studied marketing in college, but I did pick up terrific marketing skills from the various side gigs I worked while trying to make a career out of being a music journalist. And the quizzes provided are challenging, and really put your education to work.

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Stay The Course With Demand Generation  

Marketing Insider Group

These answers can give you a huge advantage as you can learn from those that have already experimented and found what works best. If it works for your company then it is the right path to attain all your goals. Stick with what works, and forget about the rest.

Top Content Marketing Courses and Training for Working Professionals


As content marketing continues to grow in importance in today’s digital marketing landscape, more and more accredited institutions are offering in-depth courses and material that can make you a better content marketer. Here are 10 programs designed for working professionals.

Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content, who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different. and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing? Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing. and win (or keep!) buy-in from your higher-ups.

The Crash Course in Mobile Content Every Marketer Needs Now


How context, simplicity and mobile content work together. Once you’ve done the work outlined above, you’ll be a long way toward making your mobile users’ experience far better. Is it a top priority for your work next year?

Course 271

Eloqua Devops: Free Eloqua devops certification course

Eloqua Tips and Tricks

Eloqua Devops: Free Eloqua devops certification course. Eloqua Devops crash course. This course will give you an insight into a day in the life of an Eloqua developer in a Eloqua devops team. They also deal with team admin like time off, courses, things like that.

A 13-step crash course in digital marketing


It’s also the reason for Strategic Digital Marketing , a new book from Eric Greenberg and Alexander Kates ; it’s the ultimate crash course in digital marketing. Here is an (abbreviated) 13-step crash course in digital marketing. What is the work of the digital function?

Course 209

7 Tips for Staying the Course When Entrepreneurship Gets Tough


Work out regularly. Spending time with your pals and finding out what’s going on for them is a great distraction from anything that’s getting you down at work. The post 7 Tips for Staying the Course When Entrepreneurship Gets Tough appeared first on Hatchbuck.

Course 107

B2B Lead Generation Ideas: A Full-course Content Planning Dinner


In the following paragraphs, you’ll enjoy a full-course content planning meal paired to perfection with each phase of lead generation strategy. Understanding how to convert prospects into customers is a crucial first course in any lead generation process. Courses .

Course 101

Crash Course in Content Gaps – And How to Fill Them


Despite all that work and sensible planning, gaps still happen. Many of you have already done part of this work – you know who your buyer personas are, and you’ve written a description of them. Having dozens of personas will just make your work confusing and ultimately less effective. We’ve been almost entirely focused on your audience so far, but it is important to include yourself in all this work. Does it seem like a lot of work to find and fill these content gaps?

Course 159

The Crash Course in Mobile Content Every Marketer Needs Now


How context, simplicity, and mobile content work together. Once you’ve done the work outlined above, you’ll be a long way towards making your mobile users’ experience far better. To make images work even better, show them at full column width, “minify” them (reduce their file size so they load fast), and use keywords in the filenames. Is it a top priority for your work next year? You know how real estate people like to say, “location, location, location”?

Course 159

Do You Use Your Course Catalog to Recruit Students?


If you’re like other colleges and universities, you’re recognizing that your online course catalogs can be powerful recruitment tools. At OmniUpdate , we provide content management and digital marketing solutions for more than 700 college and university websites, and because of that, we’ve be able to work with institutions across the country to make college catalogs more user-friendly and a more powerful means of prospective student engagement.

What is Key to Successfully Working Remotely?


A mere decade ago, working remotely was so hip that there wasn’t a worker who would reject working from the comfort of his or her home. However, today’s labor market brought to the surface all the downsides of working remotely. Putting a human face to remote work.

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Fashion Marketing Career 101: Jobs, Salary, Colleges, & Courses

Martech Advisor

Working in the fashion marketing industry can be challenging, but if you have an eye for detail, passion for fashion, and can balance your creative and business side, it can be highly satisfying. Collaboration and presentation skills to work with design, business, and sales teams.

Collision Course; Marketing Can’t Achieve Customer Centricity On Its Own

Modern Marketing

Of course, to keep customers happy and loyal, all organisations need to figure out how they can keep up with the customer experience standards set by industry disrupters – and make the necessary internal changes to ensure it happens sooner rather than later.

Course 217

Use a Mobile-Friendly Course Catalog for Better Recruiting


How well does your online course catalog represent your school to prospective students? As the provider of content management and digital marketing solutions for more than 700 college and university websites worldwide, OmniUpdate has worked with institutions across the country to make the move to mobile-friendly course catalogs. Below, two schools using our content management system (CMS), OU Campus™, share tips for a successful move to mobile course catalogs.

15 of the Best Social Media Marketing Courses to Take Today


One of my favorite things to do in my free time (besides binge reality shows Love Island and Vanderpump Rules ) is to take free marketing courses online. The best thing about online courses is that I usually don't pay a cent for them, and the ones I do pay for are worth it.

MarketingTracker elearning course


The course covers MarketingTracker basics to help users get started or refresh their knowledge. Learners will discover what MarketingTracker is and how it works, how to navigate through it, and how to create new reports. By the end of the course learners will be able to use the fundamental functions of MarketingTracker to create and share reports. MarketingTracker users that have a username and password for the Knowledge Base can directly access to the course.

Want to be Trusted? Here’s a Crash Course in Brand Journalism

Content Marketing Institute

I see this mentality far too often when I’m working with business owners. Here’s a Crash Course in Brand Journalism appeared first on Content Marketing Institute.

Course 114

What’s Being Taught in Modern Marketing College Courses?


If marketing teams are made up of a bunch of non-marketing majors, but there’s no shortage of marketing program degrees, what’s being taught in modern marketing courses? . A Look at College Marketing Course Options. Penn State (a diverse course offering).

The 60 Best Free Online Courses For Whatever You Want to Learn


Of course, if you want to become an expert -- well, that takes even longer. But online business courses will provide you with the time and space you need to go deep and truly master a new skill. Below, we've gathered 60 of the best free online business courses. Marketing Courses.

A Crash Course in Social Advertising [Free eBook]

Modern Marketing

Many of the practices that have worked in traditional media channels are verboten on the social Web. A Crash Course in Social Advertising [Free eBook] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Chernov | Tweet this Social advertising.

Course 271

A Crash Course in Custom Audiences for Your Social Media Ads


Another way to work with custom audiences is through retargeting. Then of course Facebook, Instagram, Pinterest, and Twitter are all great for selling your products and services direct to consumers.

Top 20 Content Marketing Online Courses and Certifications to Enroll in 2020

Martech Advisor

Content marketing courses and certifications help marketers keep themselves updated in these areas to cater to the dynamic digital landscape and changing consumer behavior. Content Marketing Course - HubSpot. The course curriculum covers the basics of blogging and storytelling.

PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

Unfortunately, PR doesn't work like that. Poor Pitch Work. Successful PR takes work. But without measurement, you have no idea what is working within your strategy and what needs to be tweaked. Of course, ensure that it is checked by anyone else who might need to sign off.

PR 275

A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media Captions


Consider this a crash course in copywriting for all the little things you write on social media everyday. Of course, there can definitely be times when you opt for a more clever wording over a clear keyword. Copywriting is one of the most essential skills for a marketer to have.

How Account-Based Marketing Works: Digital And Traditional Tactics

Marketing Insider Group

Of course, the goal of ABM is to close deals and grow your business. Boost employee satisfaction by working with right-fit clients. Ensure client satisfaction and ROI by working with ideal profiles.

Why this Webinar Invitation Works

The Point

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. ” The post Why this Webinar Invitation Works appeared first on The Point.

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Crafting content that works


For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. The post Crafting content that works appeared first on Biznology. There’s a growing chorus against content marketing, and with good reason.

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New Content Strategy Course: The Keys to Great Lead Generation and Lead Nurturing Content


I’d started working as a freelancer with the motley crew at Contently, an early-stage startup that owned a few desks at a shared office in Soho. That lesson always stuck with me—the first learning in a crash course on marketing I’m still taking six years later.

How to work with a content marketing agency on creative design

Tomorrow People

We’ll show you how to work with your team and why the strategy behind their designs is just as important as the appearance. That’s what design means in your content marketing activities: whatever works. At Tomorrow People, we know what works — because we do it 100 times a month. Different fonts behave very differently in a piece of text, and not all fonts work for all purposes. Content Marketing Working with a content marketing agency

Agency 197

How to reach your customers at work or at home


On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access.

Work 165

Your client is your work-time spouse


Just because we’re digital and work in the cloud doesn’t mean everyone does. They choose you because they like you, trust you, and want to spend time with you during their work hours. We spend upwards of 16-hours-a-day working.

Work 225

Remote HubSpot Employees Give 8 Tips for Working From Home


Remote work is becoming so valuable to prospective employees that the second-most searched word on HubSpot's career page is "remote.". Clearly, people love the idea of working from home or a location outside the office. Determine if remote work is right for you. Remote Working

More Than Words: Online Courses to Improve Your Freelancer Toolbox (and Stay Competitive)


To assist with that, here’s a refreshed list of some top companies providing online courses that help freelancers — and all professionals, for that matter — stay competitive and win more freelance jobs. Where freelancers can take online courses to better compete for jobs: 1.

How to build a killer content team


The key is: you need a smart person on staff who can pull everything together, check the work, and measure the results. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Of course, this is easy to type–and harder to implement.

Build 158

Promotional Products Work Week


Next week is “Promotional Products Work Week”! This annual event serves as a cornerstone for recognizing the importance of working with promotional professionals, while creating awareness for promotional products as a powerful and effective advertising and marketing medium.

500 Atlassians Worked Remotely for a Week — Here's What We Learned


Like most companies, Atlassian has a mixture of people who are working from home full-time (like me) and those who grab an ad-hoc day when the plumber is coming or they can't stop sneezing. Working From Home Tips. Dedicate a work space and make it your own. 8:30 – Start work.

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Guest Post and SEO Digital Marketing Training: Your Course Review Benefits

Altitude Branding

In this article, benefits regarding a guest post and SEO digital marketing training course will be discussed. By joining this type of training course, you’ll be able to make use of more effective guest posting. Guest posting works both ways for the site owner and writer.