Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. The past week brought three more announcements about predictive vendors expanding beyond lead scoring. And of course this is just a pre-beta announcement.

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape. What made it challenging wasn’t just gathering detailed information on 40 vendors but the variety of the vendors serving ABM needs.

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Martech Vendors Can't Avoid Ad Audience Battles

Customer Experience Matrix

Yet another front opened up last week with an announcement from a consortium of adtech vendors , including AppNexus , LiveRamp , MediaMath , Index Exchange , LiveIntent , OpenX , and Rocket Fuel , that they had created a standard identity framework to support personal targeting of programmatic ads.

Vendor 156

6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

ViewPoint

Of course leads are the desired outcome of most marketing programs. There’s plenty of mediocrity in lead generation—both in-house and outsourced. However, there are a lot of things good insourced operations and lead generation companies do well. While lead generation (or teleprospecting) is not rocket science, there are a lot of moving parts in a well-run lead generation machine. Failure to execute and coordinate all of the moving parts leads to poor results.

Vendor 332

MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

A panel with Oracle , Salesforce.com and Marketo , where incisive questions from Chief Martech Himself Scott Brinker highlighted the different philosophies underlying each vendor’s marketing cloud and how few companies really deploy any cloud in full. - There were about seventy vendors covering an extraordinary range of functions. Of course, there were many other interesting exhibitors; apologies to those I''ve left out.

B2B Marketing Automation Vendor Comparison -- Here's a Sample

Customer Experience Matrix

set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. Vendor names have been replaced with football teams and the specific details are excluded. In case it’s not obvious, you can move the little sliders on the “Sector Chart” tab to see how the different vendors move around depending on how you weight different categories of attributes. I’ve been having way too much fun working on my new industry report.

Picking Your Best Marketing Automation Vendor: One Size Won't Fit All

Customer Experience Matrix

Summary: Vendor scores from our new B2B Marketing Automation Vendor Selection Tool offer new proof of an old truth: there's no one best system for everyone. No one ever denies this, of course, but the typical next question is still, Who are industry leaders? for vendor fit.

Vendor 173

Appointment Setting Vendors Can Reduce Carbon Footprint

Smashmouth Marketing

It originally was a name that sounded great for a demand gen company, and "green" had lots of connotations: Money, greenfield opportunities and of course living green, which my wife Linda and I believe in and do our best to do our part.

Vendor 199

Unica Strategy Stays the Course

Customer Experience Matrix

I recently caught up with Unica Vice President Andrew Hally as part of my review of developments at the major marketing automation vendors. It’s been a good year for Unica, which will break $100 million in annual revenue for the first time. On the product front, they continue their long-time strategy of offering all the software a marketing department would need.

Course 120

How PeopleHR Found the Right Marketing Automation Vendor

Marketing Action

Finding the best marketing automation vendor for your business can be a difficult proposition. But of course, the right solution can (and should) do much more than that. The post How PeopleHR Found the Right Marketing Automation Vendor appeared first on Marketing Action Blog - Act-On.

5 Expert Questions to Ask Your ABM Vendor

Rollworks

Before you commit to a long-term ABM strategy, ask your ABM vendor these questions. If your ABM vendor doesn’t provide you with reporting at both the account level and contact level, walk away now. Don’t just settle on the first ABM vendor you happen to research.

What Do B2B Buyers Really Want from Vendors?

Aberdeen

Of course, you could say, “Heck. And, of course, some companies do. They turn to their vendors for assistance. said they had often changed their purchasing criteria in order to work with a vendor who could address a pain point they couldn’t solve before. .

Lots of Vendors Can Help You Find Leads on the Web

Customer Experience Matrix

Of course, there are plenty of important differences which impact which might make sense for you. Some vendors only rank leads while others build multiple models for different purposes. • Whether the vendor sells prospect lists or only enhance names provided by the client.

Vendor 206

Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Summary: consolidation isn't new among marketing software vendors. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Will weaker marketing automation vendors merge with each other to establish a larger market presence? Other, less successful vendors simply vanished.

Vendor 154

Vendor Negotiation 101: A Step By Step Guide

Outbrain

If you negotiate with vendors at work, you need to develop a skill set that goes way beyond vegetables versus dessert. Here’s our step-by-step guidelines for successful vendor negotiation: Step 1: Start by researching. Does the vendor have a track record of dependability?

Buyers Take a "Trust But Verify" Approach to Vendor Content

B2B Marketing Directions

TrustRadius recently published The 2018 B2B Buying Disconnect report, which provides several important insights regarding how business technology buyers research potential purchases, and how they view their vendors.

Marketing Vendor Selection: Trends You'll Need to Support

Customer Experience Matrix

Many marketing automation vendors have added mobile interfaces for the marketers and salespeople who work with them. But marketing automation vendors haven’t built many special features to make video easier to use. Of course, some pay-per-lead programs have been around for years.

Vendor 173

How to Assess Marketing Automation Vendor Services Before You Buy - Yet Another Workbook

Customer Experience Matrix

Today I’ll describe the other one: evaluating vendor services. Of course, there are two parts to that mission: building a clear picture and knowing what you need. In terms of what you need, vendors offer three types of services: deployment: help with setting up your system support: help in operating your system after it’s deployed account service: help in growing your business. Buyers must understand those needs to know what they want a vendor to provide.

Vendor 141

How do you sell when your buyers can’t buy? Mounting dysfunction in the B2B buying process

Biznology

Why do customers fail to agree on a course of action? Lastly, they track exactly where their customers are on their purchase journey so they can better eliminate obstacles, and help course correct. When customers are considering a purchase, they receive an overwhelming amount of content from vendors. Everyone is aware that B2B buying is complex. It involves multiple parties over long decision-making cycles.

Buy 108

How to Build a CDP RFP Generator

Customer Experience Matrix

Recent discussions with Customer Data Platform buyers and vendors have repeatedly circled around a small set of questions: what are the use cases for CDP? This comes from vendors who are now receiving many poorly written CDP RFPs.) Of course, we can refine all these items over time.

RFP 278

9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1

ANNUITAS

As with any space that is in its early stages, the marketing automation space has had its fair share of new businesses and vendors emerge. According to some who track this space, there are over 110 technology vendors alone. Of course, all these new providers are vying for the same customers. The best vendor event I ever attended was a Salesforce.com road show.

Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011

Customer Experience Matrix

Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong. The VEST survey, covering nearly 200 items per vendor, answers that question in glorious detail. I group vendors into three categories depending on their primary customers. The micro vendors have a little more room for improvement. What else were vendors working on last year?

Vendor 162

Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza]

Modern Marketing

To which term – content marketing or inbound marketing – should marketing automation vendors hitch their messaging wagon? Of course if you are interested in content marketing, check out our trendsetting “ From Content to Customer ” presentation.

Vendor 243

9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). During the course of the discussion, she said, as if suddenly enlightened, “This really is a change management initiative.

Think marketing tech vendor growth is finished? No, it’s Finnish!

chiefmartech

It lists all software vendors that fit in the broad category of martech (which includes many sub-categories such as adtech, sales tech, and analytics). Of course, our listing is not definitive. The post Think marketing tech vendor growth is finished?

My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. B2b marketing automation) vendors, with links to my reviews where I've written one. Of course, these companies will sell to mid-size firms as well.

Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Summary: marketing vendors offer several types of social media applications. CRM vendor RightNow offers something similar under the label of Cloud Links. - InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. Many other vendors let a user automatically jump to the LinkedIn or Jigsaw profiles of the prospect they are reviewing. But none truly automates social media management, which is what's ultimately needed.

Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried?

Customer Experience Matrix

Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. This is a major expansion for Constant Contact, placing it more squarely into competition with CRM and marketing automation vendors. Email vendors like Constant Contact are especially well positioned to grab this business because they are one of first technologies that businesses adopt.

Multi-Step Campaign Interfaces: A Quick Vendor Survey

Customer Experience Matrix

Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers. Of course, holding an opinion strongly doesn't make it correct, even when I'm the one doing the holding. So I thought I'd take a little scan of the demand generation systems I've looked at to see how the vendors themselves had voted. If you read this blog regularly (and who doesn't?),

Vendor 120

BI Vendor QlikTech Reveals QlikView Pricing: I Modestly Help to Clarify

Customer Experience Matrix

Business Intelligence software vendor QlikTech * officially published its price list last month, after years of keeping it a not-very-closely-held secret. The descriptions are more or less self-explanatory, but of course you’d want to talk to QlikTech itself for detailed explanations. I was personally pleased, since people occasionally ask me what QlikView costs. But then I looked more closely at the list and realized I wasn’t quite certain what it meant.

Price 139

What is GDPR and Why Does It Matter?

Biznology

What About Partners and Vendors? You should also discuss these issues with your partners and vendors. You may not currently be able to get to 100% data cleanliness – not all of your vendors may be capable of meeting as high a standard as you’d like.

9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). During the course of the discussion, she said, as if suddenly enlightened, “This really is a change management initiative.

9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1

ANNUITAS

As with any space that is in its early stages, the marketing automation space has had its fair share of new businesses and vendors emerge. According to some who track this space, there are over 110 technology vendors alone. Of course, all these new providers are vying for the same customers. The best vendor event I ever attended was a Salesforce.com road show.

Manticore Technology Sees Expertise as Key to Success as a Demand Generation Vendor

Customer Experience Matrix

Manticore launched its B2B marketing automation system in 2003, making it one of the older vendors in the industry. Of course, Manticore recognizes that it cannot succeed unless the product itself remains competitive. And the company will continue to stress its traditional message of ease of use – although at this point, most other demand generation vendors make a similar claim.

New Sales Training Helps Evolve B2B Vendors from Product Pitches to Value Selling

The ROI Guy

The Value Expert Sales Training course, combined with Alinean Value Messaging and ValueStory® solutions, provides a full set of value content, conversations and third-party credibility to ensure success.”