Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line
The Point
MAY 14, 2013
In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% Well, test, of course. Well, apparently, they do. So, what to do?
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