Lake One

OCTOBER 17, 2023

Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. Around 44% of C-suite executives listen to podcasts, and those that are branded received nearly 90% higher awareness and 14% higher purchase intent. What Do I Stand to Earn from a B2B Podcast?

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

Martech

JANUARY 28, 2022

According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. It is estimated that more than a third of Americans now listen to podcasts regularly. Most podcast advertising is located midroll with durations of 30 and 60 seconds being most common.

Spending 128

Spending Advertisements Advertising Amazon 128

ConvertKit

JUNE 15, 2021

Online course creators know this feeling far too well. One quick search of “course platforms” shows a dozen options that are all slightly different from the other. Do you want to create a simple course or a gamified course? Are you okay with getting paid royalties or do you prefer getting paid per course sold?

Course 99

Course Landing Pages Training Planning 99

Bionic

JULY 12, 2023

In the 4A’s Media Essentials course, we learned how to develop a modern media strategy and media plan, plus the latest trends in the digital media landscape. Enter the 4A’s Media Essentials Course Just as we were thirsting for this knowledge, an email promotion arrived in my inbox for the 4A’s Media Essentials: from Chaos to Clarity course.

Course 73

Course Media Media Plans Class 73

Salesforce Marketing Cloud

DECEMBER 1, 2022

Each autumn I have the chance to spotlight the best business podcasts from across the Salesforce network. Tech, sales, and marketing experts speak on our podcast channel about what matters to business leaders. Podcast: Innovation isn’t just about technology — sometimes it’s about pizza! Best of all, I get to share them with you.

Best Practices 96

Best Practices Business eCommerce Digital Transformation 96

Optinmonster

APRIL 20, 2020

And now, you’d like to join the ranks of these legends by creating an online course of your own. Figuring out how to market an online course so people actually show up. In this post, we’ll look at: Why create an online course? 12 techniques for marketing your course. Why Create an Online Course. The hard part?

Course 95

Course Work Management Marketing Management Budget Programs 95

Navigate the Channel

MAY 22, 2023

Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts. If you’re a certain age, you probably remember the early, heady days near and around 2005 when the mash-up of iPod and broadcast created podcast as a term and Steve Jobs showed how to create one using Apple’s GarageBand software.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

ConvertKit

JUNE 24, 2021

If you have a podcast, there are multiple options to turn your hobby into a business and your business into your full-time job. The trick is figuring out how to monetize a podcast in a way that makes sense for your business. So, if you’ve ever wondered how to make money with a podcast (and how much money is possible), read on.

Cost Per Thousand 105

Cost Per Thousand CPM Budget Programs Advertising Agencies 105

Confessions of a B2B Marketer

DECEMBER 20, 2023

Jakub Zajicek on LinkedIn Sam Dunning on LinkedIn Podcast Guesting vs Podcast Hosting on YouTube Check out our awesome sponsors, Fame , they start and grow the world's most profitable B2B podcasts, Speak On Podcasts , and, of course, Web Choice.

Outreach 52

Outreach Linkedin Youtube B2B Sales 52

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

Visitor Queue

JANUARY 22, 2022

Online training courses get longer. And your podcast list grows. The post 15 Best Marketing Podcasts appeared first on Visitor Queue Blog | Identify Website Traffic. This means that the stack of books beside your bed grows taller. The number of articles you read each day goes up. As many of us […].

Best Practices 52

Best Practices Training Marketing Traffic 52

Insider Interviews

JUNE 10, 2020

Normally I come out with a new episode of "Insider Interviews" every Thursday, but did you know that I also have another podcast? Of course, if an eager sponsor* wants me to produce more frequently bring it on! Of course, if an eager sponsor* wants me to produce more frequently bring it on! least through the summer.

Profiling 97

Profiling Course Advertisements Advertising 97

MKT1

DECEMBER 18, 2023

We’re taking hundreds of hours of MKT1 course content, 25+ newsletters, and way too many Figma diagrams, and putting them all together into one easy to browse and search website. As a follow up to this newsletter, we are launching the MKT1 Guide in early 2024.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Biznology

JUNE 11, 2019

We have our opinions about our own software of course, but this is a bigger question: how can you use AI to make your entire team and business smarter? Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. 0:00 Intro. 1:50 The rise of practical AI. 21:05 The stack won’t save you.

Business 116

Business Customer Satisfaction Opinions Practices 116

Outgrow

APRIL 17, 2024

We recently interviewed Yue Wang for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! The course of AI training is also going to be a significant challenge as the competitional resources. Welcome to the Marketer Of The Month blog! Yue Wang: Great to be here. Don’t have time to read?

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

Webbiquity

APRIL 26, 2022

Of course, if you’re a regular reader of this blog, you’re probably an outstanding writer. Take Online Courses. Online education sites like Udemy and Coursera offer thousands of courses online. Don’t Write, Talk (Start a Podcast). who listen to podcasts more than doubled just between 2015 and 2020.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

ViewPoint

JULY 26, 2018

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. A few podcasters use almost every tactic listed here.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Martech Advisor

JANUARY 24, 2020

Content marketing courses and certifications help marketers keep themselves updated in these areas to cater to the dynamic digital landscape and changing consumer behavior. Content Marketing Course - HubSpot. The course consists of twelve lessons and takes approximately six hours to complete.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

MAY 11, 2021

Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few). Podcast advertisements are powerful.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

Rev

FEBRUARY 17, 2019

Podcasting is a massive hit in the B2B arena. Not only do these podcast hosts share detailed tips and tricks you can use right now, but they also give you B2B marketing insights from some of the biggest influencers and thought leaders in the world of B2B. Clearly, podcasting is here to stay. Our Top 5 B2B Podcasts List.

B2B Marketing 113

B2B Marketing B2B Best Practices B2B Sales 113

Directive Agency

MARCH 16, 2022

Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. Podcasts can’t be tracked by marketing attribution”. Generating Podcast Tracking Touchpoints. And therein, lies a problem.

Marketing Attribution 59

Marketing Attribution Work Management Touchpoints Landing Pages 59

Marketing Insider Group

JULY 3, 2023

Don’t forget to check what’s popular in podcasts by using Podcast Notes. Exploding Topics Of course, you’ll want to dig deeper and quickly locate current trending topics that relate to your industry. Podcast Notes Podcasting is a media sector that just keeps growing. Image Source 2.

Trends 281

Trends Marketing AI Lead Scoring Lead Ranking 281

Visitor Queue

JUNE 22, 2020

This means that the stack of books beside your bed grows taller, the number of articles you read each day goes up, online training courses get longer, and your podcast list grows. The post 10 Best Podcasts for Marketing Professionals appeared first on Blog Visitor Queue. As many of us […].

Best Practices 60

Best Practices Training Course Order 60

Outgrow

APRIL 2, 2024

We recently interviewed Jukka-Pekka Salmenkaita for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! Jukka-Pekka Salmenkaita: Yeah, of course, it’s also related to the physical items so for example, if we discuss this. But of course, this is only one example.

Marketing AI 52

Marketing AI Enterprise Management Work Management Marketing Management 52

nDash

JUNE 2, 2022

Learning comes in many forms and that could look like taking a course, watching videos, field experience and even listening to podcasts—yep podcasts! In this post, you’ll discover podcasts to help you develop as a freelancer. Here are our 6 recommended podcasts for freelancers. Being Boss . The Tim Ferriss Show.

Ideal Customer Profiles 52

Ideal Customer Profiles Copywriting Work Management Profiling 52

Convince & Convert

NOVEMBER 11, 2014

MarketingPodcasts.com is a discovery engine for marketing podcasts. We have nearly 400 podcasts in the database at launch, all of them sortable in several ways: sort by podcast name. We have nearly 400 podcasts in the database at launch, all of them sortable in several ways: sort by podcast name. sort by category.

Search Marketing 145

Search Marketing Paid Search Agency Word of Mouth Press 145

Oktopost

SEPTEMBER 15, 2020

The premise behind B2B Marketing Now , Oktopost ’s original podcast channel, could not be more simple: bring together the best of the best of the B2B marketing space, and episode-by-episode, share their experiences navigating the modern day marketing function. The 3 Most Amazing Podcast Episodes. The Discussion with Derek Shebby.

B2B Marketing 62

B2B Marketing B2B CMO B2B Sales 62

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has also owned and operated her own marketing firm and hosts the “Computer and Technology Radio” podcast with broadcaster Mark Cohen. LinkedIn: Marsha Collier (12.8K

eCommerce 113

eCommerce Multi-Channel Broadcasting Marketing Analytics Tools 113

ClearVoice

DECEMBER 28, 2019

#GrowthGoals: One content creator’s forage into the podcasting space. I knew very little about podcast advertising when I sat in on a candid talk between two women who claimed they lost sleep over how to make advertising in podcasts better, more relevant and seamless. The Great Courses. ZipRecruiter. Stitch Fix.

Advertisements 64

Advertisements Advertising Ad Exchange Creativity 64

Hubspot

NOVEMBER 13, 2019

Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting. With 32% of the population listening to podcasts regularly , podcast shows should continue to evolve as the industry does. Of course, in order to build a successful podcast, you need the right tools and services at your disposal.

Skype 94

Skype Tools Bundling Pricing 94

Content Marketing Institute

JUNE 13, 2018

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. A great podcast requires performance talent. A great #podcast requires host talent. That is half the battle.

Rules 103

Rules Examples Advertising Mediums Act-On 103

FMG Suite

AUGUST 12, 2020

The Complete Guide to Podcasting for Advisors. Podcasting has enjoyed a meteoric rise. Over the last three years, the total podcast audience has grown 34%. The new format took some time to make its way into the zeitgeist, but now a full 75% of Americans know what podcasts are and 55% have listened to at least one episode. .

Cable 52

Cable Planning FAQ Distribution 52

Engagio

JANUARY 27, 2021

Get to know more about his marketing philosophy (and his secrets for a killer cocktail) with these two podcasts. Here are some takeaways from a couple of podcast interviews—a captivating blend of personal particulars mixed with B2B insights. Experience the entire podcast episode with TechConnectr. Have you met Jon Miller yet?

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Convince & Convert

AUGUST 18, 2015

In the past year, we’ve launched multiple new podcasts , revamped our email operations, beefed up this blog even more, built the world’s first search engine for podcasts , and we’ve got a lot more planned. This is a key question, of course, because we need sponsor support (thank you!)

Paid Content 140

Paid Content Paid Search Agency Analysis Domain 140

ConvertKit

DECEMBER 4, 2019

Podcasting is a great medium for creating content for your audience with some unique benefits. It is more popular than ever and the resources about starting a podcast seem to be popping up every day. One often overlooked topic, however, is the legal issues that podcasters should consider. 3 legal steps podcasters need to know.

Paid Content 55

Paid Content Privacy Policies Terms and Conditions Copyright 55

Marketing Insider Group

NOVEMBER 10, 2020

Podcasts have exploded in popularity for good reason. You can listen to a podcast at your desk, in the car, during exercise, and anywhere else you can get away with wearing headphones. Binge five podcasts in one sitting or listen to five minutes at a time: the choice is yours. Marketers have a variety of great podcast options.

Conference 232

Conference Resources Peer-to-peer Paid Search Agency 232

Allocadia

APRIL 8, 2019

I recently welcomed Bryan Semple , CMO of SmartBear , to our Marketers Count podcast. Listen to the full podcast for more of my discussion with Bryan. And of course, having operational data at your fingertips keeps you on course and tracking to the right objectives. Below are a few highlights from our conversation.

CMO 52

CMO Blast Campaigns Trade Show Organic Leads 52