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Blogger outreach is more PR than social media

Biznology

My expertise, however, is online community outreach and engagement. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. The Quantum Mechanics of Blogger Outreach.

The Quantum Mechanics of Blogger Outreach

Biznology

Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. In my experience, one of the reasons why folks are loathe to engage in blogger outreach is because it is a little like going door-to-door looking for the ring.

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Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia).

Build Your Account-Based Marketing Campaigns with These 12 ABM Plays

Terminus

Now, savvy marketing and sales teams are shifting to account-based marketing (ABM) in order to turn their best-fit accounts into customers. As a University of Alabama alum, of course he couldn’t miss the chance to make a football analogy!) ” (Thanks, Wikipedia!).

Inbound Marketing the Way God Intended

Biznology

Image via Wikipedia. and entire “informational” sites similar to Wikipedia, distributed globally, on many different servers and under many different domains and sub-domains to emulate its “impossible” counterpart.