Remove multi-touch
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Understanding Marketo Engage & Bizible Integration

SmartBug Media

That’s why the Marketo and Bizible Integration has become a reporting lifesaver in recent years. Here’s all you need to know about the Marketo and Bizible Integration, including how to use it to drive more leads to your site. Why Marketo Engage & Bizible Integration Is Important for Your Marketers. Track Behaviors.

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Three Ways Location-Based Marketing Supercharges Your Outreach

DiscoverOrg

Direct mail is a key part of a multi-touch marketing campaign. Check out this story from Campaign Stars: Based upon research collected across hundreds of campaigns, we’ve seen that multi-touch and multi-channel campaigns increase engagement rates by over 15%! Shout out to our great co-hosts, Gong and Marketo !).

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Social Media Analytics: Adding Attribution and ROI to Your Marketing Campaigns

Adobe Experience Cloud Blog

Of course, tracking these metrics can be difficult. Social media is the poster child for multi-touch attribution. That means that traditional first- and last-touch attribution models won’t do much to demonstrate how your social media efforts deliver ROI. Late-stage metrics include: Opportunities won. Revenue won.

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Attribution Matters: Demystifying Social ROI in B2B Marketing

Adobe Experience Cloud Blog

In this case, attribution requires analysis across multiple touchpoints, using multi-touch (MT) attribution, rather than only looking at first-touch (FT) attribution or last-touch (LT) attribution. Now, let’s explore how to measure the ROI of B2B social campaigns with multi-touch attribution: 1.

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The Beautiful Game: A Guide to Attribution Reports with Salesforce

SmartBug Media

The problem is that it’s often difficult to ascertain through a 15-month investigation and sales process exactly which marketing campaigns influenced an opportunity on its way to creation and, of course, the coveted closed won status. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. UTM Tracking.

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SXSW CMO Panel Recap: Mashable, Equinox, Bloomberg LP, and Marketo Weigh in on the Current State of Marketing

Adobe Experience Cloud Blog

Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. Over the course of an hour, the panel weighed in on the state of marketing, the changes that our industry is undergoing, and what the next three to five years will bring.

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What Exactly Is a Nurture Campaign?

Leadspace

Of course he said that it is critical that you jointly establish the definition of a sales-ready lead with the sales team. Another great resource to share on this topic comes from our friends over at Marketo (@marketo). An effective nurture campaign is one that is truly multi-touch and goes beyond the simple call and check in.