Writing on the Web

DECEMBER 15, 2010

I’m interested in knowing your top 5 web sites you visit regularly for work (besides your own, of course). Here are mine: Gmail, of course. Of course, this varies. My client’s blogs and sites where I manage their content marketing. Alltop blog aggregation site: My Alltop page. Harvard Business Review blogs.

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

JUNE 27, 2011

Here’s how to start a serial writing project (in list form, of course): Find an idea your readers want to know more about that will benefit them. The key, of course, is writing with the reader’s interests in mind, keeping it benefit-oriented. Make a list of 5 main points. Blog this on Blogger. Share this on del.icio.us.

Autoresponders 100

Autoresponders Digg Press Paper 100

B2B Memes

APRIL 13, 2011

The practice takes a variety of forms, but straightforward examples include Digg , TechMeme , and B2B Marketing Zone. When people talk approvingly of online aggregation and curation, they are referring not to copying, but citation, quotation, and commentary.

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

KoMarketing Associates

OCTOBER 18, 2007

I had to chuckle when I saw some jaws drop at Tamar Weinberg’s mention that she had actually dugg over 18,000 articles in Digg since she started using it. That means both an understanding of the audiences involved and in networking with like-minded individuals. Your network is really what you make of it.

Social Media 120

Social Media Digg Media Ideal Customer Profiles 120

Writing on the Web

JUNE 30, 2011

We can also take the 8 articles and turn them into a series of autoresponder messages and call it a mini-course. This would be used to drive traffic to a landing page for selling a course or ebook or other program. This can be used as a free give-away for signing up or registering for something, or can be sold as an ebook.

Autoresponders 100

Autoresponders Digg Buzz Landing Pages 100

Convince & Convert

MARCH 10, 2013

The rise of Twitter was accompanied by the slow demise of RSS and Digg, as the surging popularity of the 140-character kid made many previous pointing and info-gathering technologies unnecessary. Of course, not everyone who follows you on Twitter sees all your tweets, and they never have.

Twitter 167

Twitter Digg RSS Television marketing 167

Convince & Convert

JANUARY 18, 2011

And of course, social media creates a new level of real-time accountability for companies previously accustomed to asynchronous communication. In social media of course, this sharing behavior is the coin of the realm. People say social media is unicorn, but it’s really just a horse. These are the ways social media is different.

Social Media 119

Social Media Media Digg Opt-in 119

Writing on the Web

MARCH 21, 2011

So of course having a sharing option is important if you want your post to be read widely, but the social validation of having a few tweets at the top is also a crucial psychological reinforcement that says: “this is a post that should be read!”. Social sharing (4.0) — I know this will surprise a lot of people, but hear me out!

Digg 100

Digg Blogger Opinions Buzz 100

Writing on the Web

FEBRUARY 2, 2011

Obviously, of course, I promote KickStartCart , as the best, most comprehensive shopping cart and database management system on the planet. I know that’s 4, but I can’t live without the Cart either! I love the Headway Theme for WordPress, and also highly recommend the Scribe SEO tool. I am an affiliate of both.

Tools 100

Tools Digg Blogger Work Management 100

Buzz Marketing for Technology

AUGUST 18, 2010

Also I am not seeing anyone really “killing it” with or in social media (sans Mark Zuckerberg of course). It’s no longer a social science experiment by a bunch of early adopters – it’s just part of our everyday approach! There seems to be tons of Social Media consultants and Directors of Social Media but will that party last?

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

JANUARY 12, 2010

And then of course there was Mister Splashy Pants. They originally received 11,000 submissions in the competition to name the humpback whales they were tracking on their migration to the Southern Ocean, and then they narrowed it down to the final 30. Some of the names we very thoughtful like Shanti or expressive like Libertad. Tweet This!

Digg 100

Digg Advertising Agencies Buzz PR 100

Biznology

SEPTEMBER 13, 2010

One of the reasons you see this enormous move towards social filters, as with Digg, as with del.icio.us, as with Google Reader, in a way, is simply that the scale of the problem has exceeded what professional catalogers can do. br />This of course is not a new problem. The trouble here is just the magnitude of it.

Social Media 80

Social Media Digg Media RSS 80

Writing on the Web

FEBRUARY 14, 2011

Of course, who wouldn’t? Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. “ We’ve got a state-of-the-art 128-bit secure site, offering the best rates on the Web.&#.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

JULY 5, 2011

– yes yes of course you are…). You can appeal to their emotions, their sense of caring, and write content that is well-rounded and appeals to both the feelers and the thinkers. My challenge to you: take a look at the last newsletter or blog post you wrote. You are writing one regularly, aren’t you? Blog this on Blogger.

Digg 100

Digg Content Newsletter Buzz 100

Writing on the Web

DECEMBER 14, 2010

Of course it’s all about their company products and services, why wouldn’t it be? They spend a nice sum on a good-looking website designed only to find that it’s delivered with “ lorem ipsom &# text as a place holder for content. What do they write to replace the lorem ipsom ? That’s right, you guessed.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 24, 2010

Well, of course it would. Pradeep, has authored a book, The Buying Brain –Secrets for Selling to the Subconscious Mind.I loved this book for it’s ability to translate brain scan results with a marketing perspective in layman’s terms. However, much of it seems to promote the services of their company. Blog this on Blogger.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

B2B Memes

MARCH 19, 2010

And of course, if I should happen to be doing something else at the time, I should probably wait until the next Thursday. The best times to post were between 1 pm–3 pm (after lunch) or 5 pm–7 pm PST (after work). To my lizard brain, the conclusion was obvious: only post on Thursdays during those two 2-hour periods.

Promotion 100

Promotion Digg Twitter Tagging 100

Writing on the Web

SEPTEMBER 17, 2010

On a human level, it gives people a chance to see you and hear you, which of course goes towards building trust. The end result is that I show up in web searches much more often than before I used video clips on the Web. It’s another way to get found. People want to do business with people similar to themselves. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Webbiquity

FEBRUARY 25, 2011

Of course, done improperly, it can also be a tremendous waste of money. How can you improve quality scores to get a higher ad position at a lower cost? How can test to increase conversion rates while reducing the cost per conversion? Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Post on Google Buzz.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. If you have any insights on how best to get there please share them. Tweet This! Share this on Facebook. Share this on Reddit.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

Conversations that are happening about their brand, conversations that are happening about their competition, and of course conversations that revolve around Customer Support! Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. Tweet This! Share this on Facebook. Share this on Linkedin.

Contacts 100

Contacts Tips Digg Social Media 100

Writing on the Web

JULY 12, 2011

Both, of course. Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? Or do you make the copy interesting so people will be eager to read it and pass it on? And here’s how: Choose your keywords wisely. Follow Christian ( @l24ca ) and Lingo24 ( @Lingo24 ) on Twitter. Blog this on Blogger.

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

DECEMBER 7, 2010

Unless, of course, you’ve got a targeted audience of readers who lack mirror neurons and all signs of empathy. Knowing that you need to make an emotional impact on your readers doesn’t tell you how to do it. Why do I say this? It’s not easy, but it’s creative and you can do it. Blog this on Blogger.

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Writing on the Web

AUGUST 20, 2010

As soon as he got here, of course it started working again. I also suggest you “come clean&# with readers, and when you haven’t got much else to say other than to recount your day, don’t be afraid to admit it…just kidding of course. Nevertheless, it needed a revision, so he went to work. Thanks for listening.

Blogger 100

Blogger Work Management Digg Buzz 100

Convince & Convert

JANUARY 11, 2011

Should you care more about Digg submission than about comments? Tracking how often your company and/or its products are mentioned on the social Web is a best practice, of course. By no means perfect, but much more illustrative than follower counts. Are tweets more important than Facebook shares? PostRank Analytics solves this problem.

Social Media 159

Social Media Media Digg Marketing Analytics Tools 159

Writing on the Web

APRIL 13, 2011

Getting other people so excited about your work they tell others about it is a challenge, unless, of course, your name is Seth Godin, Joe Pulizzi or Tim Ferriss. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc.

Rules 100

Rules Content Digg Press 100

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Of course, I ended up doing the same! This struck me recently at a concert I attended in Madison Square Garden where everyone around me was either texting, taking pictures or video taping (using their smartphone) the concert and sending to their friends. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Demand Generation Agencies 100

Buzz Marketing for Technology

MARCH 4, 2010

At the time that I saw it and tweeted about it (of course) it really hadn’t hit me just how important this could be to any business. I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. Did I forget to mention all of this is FREE! Tweet This! Share this on Facebook.

Facebook 100

Facebook Email Marketing B2B Marketing Buzz 100

Customer Experience Matrix

JUNE 2, 2009

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Writing on the Web

AUGUST 10, 2010

Don’t be silly, there are no easy formulas, of course not. Take a look at this diagram I whipped up with SmartDraw : Grabbing readers’ attention is the first step, of course. (By I’m feeling a little insecure right now, of course…;-) ! Ba-da-boom , instant sales and subscriptions. Blog this on Blogger.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Webbiquity

NOVEMBER 2, 2010

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book. Social Events (e.g., Rich Meyer.

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

JUNE 17, 2010

Of course, I didn’t believe her, but I’m a fair person. Completely free, of course. The fun is just beginning. Now you’ve got to format your sales letter landing page , with a dynamite headline, cool graphics, arrows, ORDER NOW! ET , I’m going to interview Suzanne. Frustrating? Share your tips and suggestions.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Writing on the Web

AUGUST 25, 2010

Of course, the truly nuanced subtlety is when you not only observe yourself thinking, but you feel yourself feeling ! Some people are better at it just naturally, but anyone can learn to do it. Go try it and have fun. What did you learn? And it’s this series of notes and tests that give you insight on how to share your next idea.

Digg 100

Digg Content Buzz Landing Pages 100

Biznology

AUGUST 16, 2010

Relying solely on social news or social bookmarking services such as Digg , Reddit , Fark , Slashdot , and Delicious might leave you with a very peculiar version of the world. Of course, there's nothing wrong with that, it is what it is—and I'm as guilty of taking the occasional look at TMZ as the next person. by Aaron Kim.

Digg 80

Digg Stats Twitter Social Media 80

Writing on the Web

OCTOBER 18, 2010

The emotionally loaded signals are next processed in the prefrontal cortex , the home of working memory and cognitive capacities that help individuals choose courses of action that would satisfy the drives. Such processing of stimuli and information is repeated over and over in the course of our lives. Let me know what you think.

Content 100

Content Digg Tagging Marketing Proposals 100

Webbiquity

MAY 4, 2010

Of course it helps to have a sizable Twitter following, but the quality of your followers is much more important than the quantity. Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. Use Twitter. Twitter is the fourth-highest source of traffic to Webbiquity, just behind Google.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

FEBRUARY 18, 2011

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Share this on Bebo.

SEO 100

SEO Digg Consulting Social Networks 100