Engagio

APRIL 12, 2024

Revenue Stability and Growth: It’s one thing to save money (a good thing, of course), but being able to predict revenue makes CFOs very very happy. Equilar used Demandbase ABX Cloud to consolidate their data, gaining a clearer view of their pipeline. Additionally, the lifetime value of a retained customer is incredible.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Engagio

MAY 15, 2023

So it’s no surprise I was asked recently what I look for to justify the tech purchases we make at Demandbase. At Demandbase, there are three tests our tech purchases need to pass, and the first is the most important by far. Our most important job is to choose the right people to lead our teams and to set the course through our KPIs.

Purchase 62

Purchase DemandBase Thought Leadership ROI 62

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. In that spirit, Demandbase is offering our online ABM Certification courses at no cost through July 31, 2020. Account-Based Marketing. Content marketing.

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86

DemandBase

MARCH 23, 2020

At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. And of course, our Slack channels have blown up as we continue to share everything in nearly real-time. It’s even more difficult during these unusual times to align your teams.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Martech

OCTOBER 27, 2023

We asked Chris Golec, founder of Channel99 (and formerly CEO of Demandbase) if this move by Google presented fresh problems. ” He also pointed to the range of challenges IP address use already faces, such as the use of VPNs, the fact that many company IP addresses are concealed by ISP providers, and of course remote working.

Account Based Marketing 117

Account Based Marketing Paid Search Agency Advertising Agencies Privacy 117

Customer Experience Matrix

SEPTEMBER 3, 2018

In a Demandbase study , 60% of respondents said that GDPR was forcing a change in their global privacy approach. Of course, what regulation can’t achieve, self-interest could still make happen. And 44% of marketers told Trusted Media Brands that they expected GDPR would lead to more use of first party data vs. cookies.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. The post Sales Scoop: ABM Gives You Wings (with Sales & Marketing Alignment) appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. The biggest difference between those two examples, of course, is timing.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. We have a saying at Demandbase that intent is the new lead , as explained by our VP of Sales Development, Jay Tuel, in his recent webinar. Personalization: It’s Not Just Jargon. percent to 10 percent. Intent Data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Rich, MRP, Madison Logic, Terminus and more. Here are seven of the top developments we are monitoring: 1. Platforms, not point solutions.

Account Based Marketing 114

Account Based Marketing Enterprise Management Work Management Marketing Management 114

Engagio

JUNE 29, 2021

Which can of course change quarter to quarter.). The fit data will come from a scoring model that you either develop yourself (a fitness rating system of 1-5 stars is enough to begin) or obtain through a platform like Demandbase, which calculates it for you using machine learning. Also available through Demandbase.).

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

DemandBase

FEBRUARY 11, 2020

Thankfully, my first task at Demandbase was to get ABM Certified through Demandbase’s Foundations and Advanced Certification courses and reading the book, Account-Based Marketing by Chris Golec, Peter Isaacson, and Jessica Fewless.

Account Based Marketing 83

Account Based Marketing ABM Lead Ranking Marketing Qualified Leads 83

DemandBase

JUNE 12, 2020

In an effort for us to do better as an organization, we’ve compiled this list of resources so that we at Demandbase can learn, grow, and do better together. A collection of essays by Ta-Nehisi Coates originally from The Atlantic magazine between 2008 and 2016, over the course of the American Barack Obama administration.

Resources 83

Resources DemandBase Lock-In Class 83

DemandBase

APRIL 20, 2020

At Demandbase, we want to do our part for struggling sales and marketing communities, and I think we’ve found a unique opportunity to be helpful. Starting today, we’re opening up our online ABM certification courses (Foundations and Advanced) at no cost—this offer will run through July 31st, 2020. Get ABM Certified for Free.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Demand Generation 52

KoMarketing Associates

SEPTEMBER 16, 2020

Of course, you’ll also need a champion among at least one of the senior executives of your company. According to DemandBase’s 2020 ABM Market Research Survey , this is most likely your CMO or VP of Marketing (29% of the time) or the Head of Demand Gen (18%). Evaluate Marketing Technology You’ll Need. from 2019 when spending was $6.64

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Engagio

JANUARY 12, 2021

You can manually do a simple match on email domain or automate it with technology like Demandbase that uses more sophisticated methods for lead-to-account matching. At Demandbase, we think that account-level engagement is a better indicator of potential buying activity than individual lead scores. Match activities to accounts.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

DemandBase

MAY 7, 2020

Of course you want to be more productive. Of course you want your daily activity to yield more results. The post Lead, You’re Dead to Me: An Open Letter to Sales appeared first on Account-Based Marketing – Demandbase. You want to spend your time landing fish, not tossing lines out into still waters day after day.

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

DemandBase

SEPTEMBER 1, 2020

Since at Demandbase, we’re most qualified to make suggestions for revenue teams about growth and engagement, that’s what we’ll do. Whether it’s training on a new technology or other tools, taking an online course, or simply making time to be part of a learning community to develop skills, this is a perfect moment.

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management DemandBase Marketing Management 130

DemandBase

DECEMBER 18, 2018

Accounts visited: How many target accounts came to our website during the course of the campaign? Instead, you’ll find yourself relaying to sales that your ad programs increased pipeline from target accounts by 45% , as we did at Demandbase. Opportunities: Did the accounts targeted in the campaign generate opportunities in our CRM?

Cost per Lead 53

Cost per Lead Advertising Agencies Advertisements Advertising 53

DemandBase

SEPTEMBER 19, 2019

For eight weeks this summer, I was lucky enough to work on the Demandbase marketing team as an intern. I’m happy to say my time at Demandbase far exceeded my expectations. Want a sneak peak into the life of a Demandbase marketing intern? Without getting too sentimental, Demandbase, I am so lucky to have you.

Account Based Marketing 40

Account Based Marketing DemandBase ABM Marketing & Strategy 40

DemandBase

SEPTEMBER 11, 2018

In the five years since I’ve been doing Account-Based Marketing – three of those at Demandbase, with the other two as a Demandbase customer – I’ve enjoyed making an ever-increasing impact on my business. The kneejerk reply you’d expect from me here is “ABM, of course.” What has driven this?

Account Based Marketing 49

Account Based Marketing ABM DemandBase Peer-to-peer 49

DemandBase

FEBRUARY 26, 2019

From starting the network in the UK and bringing it stateside; we’ve held multiple events over the course of the year focused on empowering and supporting women in the workplace. Rhodette Zuñiga, Manager of Customer Success at Demandbase, helped evangelize the network in NYC. LH: How did the Women in B2B Network go international?

DemandBase 63

DemandBase B2B Peer-to-peer Network Marketing 63

DemandBase

SEPTEMBER 10, 2019

Jami Marseilles, a CAF athlete, and Chris Golec, CEO of Demandbase. I experienced this nearly six years ago at Demandbase when we launched a program to pack meals for developing countries in our San Francisco office through an organization called Rise Against Hunger. appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 40

Account Based Marketing ABM DemandBase Paid Search Agency 40

DemandBase

FEBRUARY 7, 2020

Two levels of ABM Certification — Our ABM Certification courses give you the hands-on knowledge to make Account-Based Marketing work for you, your team, and your organization—whether you’re a novice or an experienced practitioner. The post Be a Part of What’s Next in ABM appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 52

Account Based Marketing ABM Peer-to-peer DemandBase 52

Engagio

SEPTEMBER 22, 2021

Of course, you want to drive Marketing success (e.g., The post 6 Quick Tips for Driving ABM Success with Bonnie Thomas appeared first on Account-Based Marketing – Demandbase. There are six key initiatives (or success drivers) that you should leverage in order to meet those key objectives: 1.

Account Based Marketing 71

Account Based Marketing ABM Cost per Acquisition Tips 71

Scoop.it

SEPTEMBER 14, 2023

Of course, identify your top competitors first. You can also use marketing intelligence tools like BrandWatch, Tableau, and Demandbase to gather data on customer preferences and behavior. Understanding your competitor’s strengths and weaknesses helps you improve on the former and exploit the latter.

Churn Rate 86

Churn Rate SMB Marketing & Strategy DemandBase 86

DemandBase

APRIL 12, 2020

Of course, we want to channel our hard-won marketing dollars to the most effective sources for driving awareness, engagement, and conversion. Besides being, of course, immoral and criminal, it’s also expensive and time-consuming. appeared first on Account-Based Marketing – Demandbase. More importantly, should we?

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Account Based Marketing Multi-Channel 66

PathFactory

MAY 9, 2023

This month, Amy Vosko , PathFactory’s VP of Revenue Marketing, sat down with Demandbase’s Sunny Side Up podcast host Devan Cohen to talk about ABM, sales and marketing alignment, and the importance of mentors! Their constructive feedback and encouragement have helped me stay the course and grow as a professional.

Allocation 52

Allocation Cross-Selling Account Based Marketing ABM 52

Engagio

MAY 14, 2021

Of course, all the other marketers are also fighting to get the buyer’s attention, and so the battle escalates. The post How to Attract and Engage the Attention of Your B2B Audience appeared first on Account-Based Marketing – Demandbase. Excerpted from The Clear & Complete Guide to Account-Based Experience , by Jon Miller.

Work Management 126

Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126

DemandBase

AUGUST 14, 2019

Of course the technology does all the hard work for you. To put this into context, for me as a marketer at Demandbase, I want to know what accounts are researching ABM-related topics and see what content they are consuming that is related to ABM.

Buying Cycle 58

Buying Cycle Ideal Customer Profiles Buy Account Based Marketing 58

DemandBase

OCTOBER 16, 2019

I’m very happy to announce that I’ve joined Demandbase as Chief Financial Officer. I’ve tracked the company from afar for years, and I’m delighted to see how far the category of account-based marketing (ABM) solutions , and specifically, Demandbase, has come. The promise (and challenges!) Please join me!

DemandBase 10

DemandBase Account Based Marketing ABM B2B Thought Leadership 10

Top Rank Marketing

AUGUST 14, 2023

Of course, the expression, “Feeling B2B” was coined by the brilliant Ann Handley. Or if you want to learn about ABM, why not learn from Jon Miller, a pioneer in the field of ABM as co-founder of both Marketo and Engagio and now CMO at Demandbase. The list goes on. MPB2B is Home for Introverts and Extroverts.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Hubspot

MAY 8, 2020

Demandbase. Users of Demandbase's software experience ABM programs throughout the entire customer journey. Demandbase was built with B2B marketing in mind and offers a user-friendly interface. Triblio also offers a guide for ABM — think of it as a crash course — that teaches you how to use the software for your business.

Account Based Marketing 95

Account Based Marketing Work Management Marketing Management Budget Programs 95

Martech

APRIL 25, 2023

Burnout and turnover “Without a source of new talent, MOps teams are becoming top-heavy,” according to Demandbase. “The ideal MOps team is structured like a pyramid.

Marketing AI 90

Marketing AI Allocation Top of Funnel Planning 90

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

DemandBase

AUGUST 2, 2019

Of course, the first thing you can do is create additional audience-specific assets and offer those in places where you’re already personalizing. Want to learn more about how Demandbase can help you? The post How To: Website Personalization in Minutes, Hours, and Weeks (Part 3) appeared first on Account-Based Marketing – Demandbase.

Website Personalization 40

Website Personalization Sales Management Top of Funnel CMS Development 40

chiefmartech

NOVEMBER 8, 2022

Asher is the co-founder of Partnership Leaders , a community of 1,000+ SaaS partnership executives (he’s also VP GTM at Demandbase). Of course, the exciting plays with ecosystems aren’t just the work within these individual partner types, but the way that they’re interconnected.

Advertising Agencies 68

Advertising Agencies Marketing Analytics Tools Enterprise Management Work Management 68