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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

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Everything You Need to Know About Programmatic Guaranteed

QuanticMind

And of course: “Guaranteed.” Next, the assurance part (and this is where that glorious “guaranteed” word comes in): In programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front. There are certain words that just feel good. For example: “Free.” Negotiate a deal. Get set up.

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Curious how podcasts make money? Here are 8 ways to turn a profit

ConvertKit

Of course, everyone’s experience is different. Podcast B has 500 downloads per episode and earns $150 from three course sales. More listeners equals more people to sell your course, subscriptions, and products to. As your audience grows, the CPM rate you can demand grows as well. So is one route better than the other?

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Buying Online Display; Click-through Rate & Conversion Considerations

NuSpark Consulting

Since many display networks sell inventory on a CPM basis, you should be buying based on targeting and efficiency. Of course we assume that an ad served to you on a website (and thus you were cookie’d) you actually noticed. CPM: Shows the average amount that you’ve been charged for 1,000 viewable impressions. .

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Facebook Stories Hits 300 Million Users and Rolls Out Ads Globally

Buffer

Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. Data from Facebook IQ found that 68 percent of people say they use stories on at least three apps regularly, and 63 percent plan to use stories more in the future. And the format is still growing across the board.

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Premium Brand Sells for Media Companies on RebelMouse

RebelMouse

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.

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Premium Brand Sells for Media Companies on RebelMouse

RebelMouse

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.