How to select the perfect B2B data vendor

Biznology

Just use this handy checklist of criteria, organized in three categories: the data product itself, the surrounding services that will help you get the most value from the data, and the factors that suggest the vendor candidate will be a satisfactory business partner for your company.

Vendor 150

Self-Serve is a Great Model for Vendors – and Customers

Modern Marketing

Self-serve is an effective, cost-saving strategy for software vendors. While some critics see the move to self-serve as a cynical attempt to offload costs (time, expense) to customers. Let’s get it out there right away.

Vendor 249

ABM Vendor Guide: Special Features to Deliver ABM Messages

Customer Experience Matrix

Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution. abm systems abm technology abm vendor guide abm vendor reviews account based marketing marketing execution marketing technology martech raab guide

Vendor 120

New Workbook: Estimating the Cost of Marketing Automation

Customer Experience Matrix

We released two more vendor selection workbooks last week, both sponsored by Eloqua and available for free on the RaabGuide Web site. One is about estimating the cost of a marketing automation system and the other is about evaluating vendor services.

Cost 196

Best Practices for Selling to Government Agencies

Registration to get connected with other vendors. source, then there are other vendors out there that could. cost close to the agency‘s budget, but just low enough that. less thing for each employee or an assistant to complete, leading to cost (and time) savings.

Raab Report: Financial Comparison of B2B Marketing Automation Vendors

Customer Experience Matrix

Eloqua’s gain is particularly impressive since it has the largest client base and relatively low growth – suggesting the company has been working hard to keep costs down in preparation for its public offering. The figures also confirm that Infusionsoft’s cost structure is pretty much stable.

MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

A panel with Oracle , Salesforce.com and Marketo , where incisive questions from Chief Martech Himself Scott Brinker highlighted the different philosophies underlying each vendor’s marketing cloud and how few companies really deploy any cloud in full. - If you want a (pseudo) equation: integration for best of breed costs pretty much the same regardless of company size, while the benefits increase with company size. So there’s a point beneath which the costs outweigh the benefit.

The Cost of Bad Content

Marketing Insider Group

But does anyone have a handle on the costs? What are the costs of producing content that never gets used? What are the costs of publishing bad content in the form of lost revenue? when done right, adds to a vendors chances of getting the sale by up to 25%.

Cost 233

Deepening B2B customer relationships with “the funnel beyond the funnel”

Biznology

Focusing on the funnel beyond the funnel translates to lower customer acquisition costs, lower churn rates, higher lifetime value, and a powerful brand.

Funnel 211

Impact of Social Media and Blogging on B2B Vendor Selection

LEADership

The process of B2B vendor selection which traditionally was based on performance indicators of service, delivery, quality and price is now based on all of these, plus evolving factors such as just-in-time communication, process improvement and efficiency, enhanced supply chain management, etc.

How B2B Marketing is Changing in 2018

online and through other channels before they actually reach out to the vendor. channels), and tying these leads and sales back to costs in order to accurately calculate the holy. Marketers are challenged primarily to cost- effectively generate high-quality leads in.

Lots of Vendors Can Help You Find Leads on the Web

Customer Experience Matrix

Some vendors only rank leads while others build multiple models for different purposes. • Whether the vendor sells prospect lists or only enhance names provided by the client. Whether the vendor provides lists of individuals as well as companies.

Vendor 229

B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #4: How Much Should Leads Cost?

ViewPoint

How much should a lead cost? If you want more information on understanding how much you should be paying for a lead, check out our How Much Should a Lead Cost whitepaper. From one vendor alone they bought 6,000 leads. Then, your acceptable acquisition cost per lead is $1,200.

Cost 190

Six powerful B2B marketing tactics you may be missing

Biznology

And its cost is going down, as more marketing automation systems bake the functionality into their systems. There are so many great new techniques in B2B marketing today, it’s hard to keep up.

Cost Per Click Reduction Strategy in Google AdWords

NuSpark

We’ve seen click costs for many IT clients to be over $50 per click to be within the top 4 positions. The click costs, coupled with perhaps an average conversion rate landing page, and a long lead-to-sale process, can lead to a paid search ROI less than ideal.

Marketing Vendor Selection: Trends You'll Need to Support

Customer Experience Matrix

Many marketing automation vendors have added mobile interfaces for the marketers and salespeople who work with them. It's particularly useful as a way to generate lots of content at relatively low cost. No one vendor will be top of all these trends and neither will any one marketer.

Vendor 196

How do marketers manage their tech stack?

Biznology

Marketing has the budget and spends it directly with vendors — often for cloud services that don’t require traditional IT. IT handles some components and marketing goes direct to vendors for others. High costs.

Price 174

How to Assess Marketing Automation Vendor Services Before You Buy - Yet Another Workbook

Customer Experience Matrix

I wrote yesterday about our new workbook for marketing automation cost estimates. Today I’ll describe the other one: evaluating vendor services. In terms of what you need, vendors offer three types of services: deployment: help with setting up your system support: help in operating your system after it’s deployed account service: help in growing your business. Buyers must understand those needs to know what they want a vendor to provide.

Vendor 162

How PeopleHR Found the Right Marketing Automation Vendor

Marketing Action

Finding the best marketing automation vendor for your business can be a difficult proposition. Here’s how his vendor evaluation resulted in a partnership with Act-On Software, an integrated suite of marketing automation tools and resources.

What Do B2B Buyers Really Want from Vendors?

Aberdeen

They turn to their vendors for assistance. When we asked survey respondents if they would be more likely to work with a vendor who questioned their way of doing business by, for example, highlighting an organizational pain point or weakness they weren’t aware of, 65% replied, “Yes.”.

Connected consumption is the new customer experience (CX)

Biznology

When countless products and services become connected, personal customer-vendor relationships will be added. vendors. Imagine that you have a short list of trusted vendors, and they know your personal consumption patterns. Connected consumption changes vendors.

SDL Buys Marketing Automation Vendor Alterian for $107 Million

Customer Experience Matrix

So, it turns out that while I’ve been obsessing over vendor selection workbooks, our friends at marketing automation vendor Alterian up and got bought last week by language technology vendor SDL for about $107 million. I’m most familiar with SDL as a Web content management vendor, although their financial statements show that just over 75% of their revenue comes from manual and automated language translation.

Vendor 181

Rapid Insight Provides Low-Cost Options for Desktop Data Transformation and Predictive Modeling

Customer Experience Matrix

Summary: Rapid Insight offers low-cost desktop tools for data transformation and automated regression modeling. Rather than go into more details, I'll just point you to the vendor's on-demand demo.

Cost 210

Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor

KoMarketing Associates

Submitted Information: All product information is submitted via a spreadsheet, which has fields for price, shipping cost, site URLs, and product image. Google Shopping Challenges for B2B E-Commerce Vendors.

Vendor 223

Sales ops offer tips for onboarding new technology vendors

InsightSquared

In previous posts , I’ve discussed how to evaluate the costs of a new sales tool, and offered some general best practices for managing your tech stack. Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies.

A gift that costs you nothing yet yields infinite returns

Heinz Marketing

Sometimes it’s for a vendor who helped us in a pinch. Saying thank you in almost every form costs you nothing but the return on investment is immeasurable. The post A gift that costs you nothing yet yields infinite returns appeared first on Heinz Marketing. Last week I began a series of posts highlighting my “ ten lessons from ten years in business.”

Cost 60

Is your marketing technology strategy sole source or best-in-class?

Biznology

A sole source strategy says that, wherever possible, you will use the marketing stack components from a single vendor. Adobe is the one that usually wins these shoot-outs, at least at the moment, but you can pick whichever vendor seems to work for you. The benefits are that the vendor does the integration work between the components. The best vendors provide functions that are difficult or impossible when you roll your own stack.

Class 122

Cost of B2B Lead Generation Services —Why Do they Vary So Dramatically?

LEADership

While stores can do this because their cost per unit lowers through economies of scale, the economies of lead generation services do not usually follow a similar pattern. It’s easy for vendors to promise “leads” for less because analytics and data gathering techniques are so advanced.

Cost 100

How B2B Ecommerce Vendors Can Get Listed in AdWords Seller Ratings

KoMarketing Associates

Getting listed on Google AdWords Seller Ratings can have a host of benefits for the B2B ecommerce vendor; however this isn’t the easiest or most transparent of processes. For most, identifying the sites that Google accepts as a trusted can be a bit tricky (and even costly).

When it Comes to Choosing Data Vendors, Buyer Beware

HG Data

However, even if you succeed in implementing a comprehensive data strategy for your organization, you can still end up with poor results thanks to the clever shell game so many of my fellow data vendors play to hide the inadequacies of their data. Lesson #2: Bad Data Comes with Big Costs.

Families of devices multiply publisher’s powers to control the world

Biznology

Every vendor has a roadmap that maintains control over its users. Customers are taken to a corporate-first future where vendors run the world and capture its wealth. Each user’s needs and wants will decide the unlimited world they live in, no matter which vendor’s devices they use.

Did Morgan Stanley just kill the single-vendor marketing suite?

chiefmartech

But out of those participants who are confident — is a single-vendor approach to marketing technology important or not important, yes or no — the answer is clearly: no. 81% have a higher tolerance level for more vendors.

Low Cost Systems for Demand Generation

Customer Experience Matrix

This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ).

How to Build a CDP RFP Generator

Customer Experience Matrix

Recent discussions with Customer Data Platform buyers and vendors have repeatedly circled around a small set of questions: what are the use cases for CDP? This comes from vendors who are now receiving many poorly written CDP RFPs.) cdp customer data martech rfp vendor selection

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Six roadmaps multiply your exponential growth

Biznology

Your preferred vendors can know what you consume, when, and where. Their supply chains can meet your needs at lower costs and higher convenience. Connected consumption can drive vendors, suppliers, and logistics. Lesson for leaders. How should you plan on having your business destroyed by Facebook ‘s, Amazon ‘s, and Google ‘s roadmaps? If you don’t pay Facebook, Amazon, or Google, they make you disappear online.

Lead exponential digital growth through publishing and advertising

Biznology

We think the billion-user platforms are only consuming more industries: retail stores close, publishing declines, logistics companies are replaced, and many in the middle class lose their jobs as tech raises productivity and reduces costs. Lesson for Leaders.

Tech surrounds us, so use the best of it to succeed immediately

Biznology

With a generalized remote control interface we can do more with fewer resources, produce more with fewer steps, use more tools at lower costs, and reach more goals in faster and better ways. Even vendors with a billion users of their devices and operating systems could scale to more billions. For vendors who see this as an opportunity, they can sell to much larger markets of consumers. Lesson for leaders. We are invisibly surrounded by the world’s best tech.

API 138

DataMentors Offers Low-Cost Marketing Database

Customer Experience Matrix

Summary: DataMentors has launched a low-cost marketing database product with limited functionality. Marketing database software and service vendor DataMentors last week tossed its hat into the ever-more-crowded ring of marketing automation for small(ish) businesses. Pricing is $2,000 per month, probably less than half what most marketing automation vendors charge for a 100,000 name installation.

Cost 155

Raab Report: B2B Marketing Automation Vendors Are Making Incremental, Not Radical, Changes To Their Products

Customer Experience Matrix

Indeed, with 208 data points on 22 vendors, there’s so much data that it’s a challenge to make sense of it. Since we only added one new vendor for this edition and kept all the old ones, the vendor base itself is largely stable.

Vendor 190

Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011

Customer Experience Matrix

Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong. The VEST survey, covering nearly 200 items per vendor, answers that question in glorious detail. I group vendors into three categories depending on their primary customers. The micro vendors have a little more room for improvement. What else were vendors working on last year?

Vendor 179