Webbiquity

MAY 3, 2022

84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. Demand for podcasts has also increased. ” Just 25% of U.S.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

KoMarketing Associates

JANUARY 20, 2021

Gartner conducted its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and data indicated that most marketers (58%) decreased their 2020 martech budget as a direct result of the pandemic.

Account Based Marketing 206

Account Based Marketing ABM Gartner Budget Programs 206

Martech

JANUARY 2, 2024

Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. Any modifications or customizations will come from the developers of the software, or from a software development kit (SDK) created by the vendor.

Work Management 71

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 71

KoMarketing Associates

DECEMBER 22, 2020

Gartner recently published the results of its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and statistics showed that the majority of marketers (58%) decreased their 2020 martech budget as a direct result of the pandemic.

Budget Programs 165

Budget Programs Customer Surveys Gartner Marketing Budget 165

Martech

DECEMBER 12, 2023

Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Many vendors offer free demos or trials.

Work Management 124

Work Management Marketing Management Budget Programs Software 124

Marketing Insider Group

APRIL 3, 2012

But does anyone have a handle on the costs? What are the costs of producing content that never gets used? What are the costs of publishing bad content in the form of lost revenue? The one mentioned above and the IDG Connect IT Buyer Survey from last year. IDG Connect North American IT Buyer Survey.

Cost 100

Cost Peer-to-peer Content Marketing Budget Creation 100

SpotMe Blog

NOVEMBER 3, 2022

It’s no secret that times are tough and everyone is looking for ways to cut costs. Many of them have speakers who are happy to share their expertise at a fraction of the cost of hiring a celebrity keynote. When it comes to cutting costs on your event budget, you can use a lot of the same techniques as you would for a live event.

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52

Sword and the Script | B2B

AUGUST 15, 2023

The survey polled “nearly 300 B2B buyers, who hold roles in marketing, IT, operations, sales, finance and more.” The typical B2B buying process The survey report establishes the basic steps B2b buyers take in evaluating products. Observation 1: Pricing comes up first on two separate questions in this survey.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

Zoominfo

NOVEMBER 29, 2023

In fact, 90% of Gen Z and Millennial survey respondents say they were dissatisfied with a vendor, compared to 71% of Gen X and Baby Boomer respondents. Additionally, 75% of Millennials and Gen Z respondents surveyed by Sid Lee USA and Angus Reid Group feel they have a voice and social capital within their communities.

Buy 130

Buy Generation Peer-to-peer B2B 130

Content Standard

DECEMBER 6, 2023

And that is a massive missed opportunity for healthcare vendors—a chance to cut through the noise and amplify the ROI on your content investment by grounding your content strategy in market realities. But it also says that the outlook remains strong for both end-to-end and niche RCM vendors.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

Martech

JANUARY 19, 2024

Dig deeper: Download MarTech’s Enterprise Email Marketing Platforms: A Marketer’s Guide Features to look for in email automation platforms Even the most cost-efficient email marketing platforms include automation today. User guides and user surveys might work better with in-app messaging. Compliance and security.

Email Marketing 127

Email Marketing Automation Tools Planning 127

Martech

SEPTEMBER 27, 2021

As we have detailed in previous coverage of this year’s MarTech Replacement Survey, marketing organizations were not timid when it came to ripping and replacing pieces of their marketing stacks in the past year. Related: Though marketers wanted to save on cost, better features drove 2021 technology replacements.

Marketing Management 114

Marketing Management Digital Transformation Vendors Customer Surveys 114

chiefmartech

AUGUST 16, 2023

One of the most interesting annual martech surveys out there is the Martech Replacement Survey produced by the team at MarTech.org. Having run the survey for the past four years, this longitudinal dataset offers unique insight into the “churn” of martech stacks and staff. Why did you replace them?

Budget Programs 84

Budget Programs Work Management Marketing Management Paid Search Agency 84

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. A -23% reduction in cost per qualified opportunity. Creating awareness with B2B buyers has never been more important.

B2B Marketing 105

B2B Marketing Trends B2B Planning 105

Martech

APRIL 9, 2024

The CMA’s concerns have not yet been resolved and in a scathing report released in February, 2024, the Tech Lab said: “(T)he changes mandated by Privacy Sandbox will require substantial development and infrastructure investment costs for both buy and sell-side technology companies.

Privacy 108

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 108

Martech

DECEMBER 19, 2023

Project management tools from several vendors can be used to track progress, assign work and send notifications. Vendors in the customer data platform (CDP) space also help marketers craft personalized messages. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Work Management 80

Work Management Marketing Management Marketing Automation Services Budget Programs 80

Only B2B

FEBRUARY 11, 2024

Cost-Effective: Usually requires minimal additional investment beyond existing tools. Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources. Cons: Cost: Can be expensive compared to other options.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Zoominfo

MAY 8, 2020

A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list. They may conduct email or phone surveys, analyze other research and make more educated assumptions, but the cost will be much higher. I can calculate TAM for my lemonade: 1,000 vendors multiplied by $1500 equals a total market of $1,500,000.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Top Rank Marketing

SEPTEMBER 4, 2023

1 — Budgets are tightening, but expectations are up According to over 400 North American and European CMOs surveyed in the latest marketing budget report from Gartner , marketing budgets have still yet to recover from the COVID pandemic. Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5%

Enterprise Management 82

Enterprise Management Work Management Marketing Management B2B Marketing 82

Martech

MARCH 1, 2024

Year after year, survey after survey, leads were number one. Yet, traditionally, customer service has been seen as a cost center — a financial burden rather than a source of profit. A cost structure characterized by high fixed costs and low variable costs facilitates affordable reward redemption.

Tactics 121

Tactics Work Management B2B Marketing Marketing Management 121

Martech

SEPTEMBER 14, 2023

What I have observed over the past two years is that, while cutbacks in marketing may reduce customer acquisition cost, they can also deliver a considerable hit to annual contract value — as much as a 45% fall-off. “We to 2.9%) than the previous year, according to a Duke CMO survey. But times have changed.

Marketing Analytics Tools 118

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 118

The Point

SEPTEMBER 25, 2018

We work with both enterprise and mid-market companies , and at the lower end of that spectrum, we find the main factors driving clients’ decision to switch to a different marketing automation platform are: 1) cost, combined with. Here are just a few thoughts: * Vendors need to focus as much on customer success as they do on new business. .

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Survey sample. Reading time: 10 minutes.

Work Management 98

Work Management Marketing Management Research Allocation 98

The Point

FEBRUARY 18, 2020

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. Not in the least, according to a recent UK survey , which reported, amongst other findings, that just 2% of B2B marketers use marketing automation to its full capacity.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Martech

NOVEMBER 1, 2022

While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . If what’s past is prologue, marketing budgets will likely contract further in the coming year, despite a new survey saying 70% of U.S.

Work Management 112

Work Management Marketing Management Marketing Budget Budget Programs 112

Salesforce Marketing Cloud

JANUARY 19, 2023

Financial constraints like inflation costs and rising interest rates are hitting many consumers hard. According to a recent Salesforce survey , only 11% of customers agree that their banking institutions anticipate their financial needs, though. Although visibility is important, agents need critical context and actionable insights.

Work Management 97

Work Management Customer Satisfaction Customer Surveys Lead Scoring 97

Martech

DECEMBER 13, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey 3. How are you doing and how can you do it better?

Enterprise Management 121

Enterprise Management Work Management Marketing Management SMB 121

Navigate the Channel

MAY 22, 2023

In recent surveys, the most common reasons businesses give for not jumping on the Amazon B2B bandwagon are that they think the platform is mainly constructed for merchants to sell directly to individual customers rather than businesses, lack of time, and fear of channel conflict. And they have thoughts.

Amazon 65

Amazon B2B Sales CMS Development Enterprise Management 65

Salesforce Marketing Cloud

NOVEMBER 29, 2023

In channel sales, companies (here we’ll call them vendors) sell through intermediaries. That way you can survey the customer to uncover unmet needs and ensure the partner provides a quality experience. For instance, many vendors rely on events like trade shows to highlight their solutions and attract prospective partners.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

DECEMBER 18, 2023

AI in marketing platforms and CRMs There’s been a threefold increase in organizations piloting generative AI in the past year, per a recent Gartner survey of over 1,400 executive leaders. Even top database companies, despite their cost, may not provide consistently accurate information. Lean into your software vendors.

Marketing AI 121

Marketing AI Work Management Marketing Management Automation 121

ClickZ

SEPTEMBER 16, 2020

According to a 2019 Gartner survey, marketers utilize only 58% of their martech stack’s potential. Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit. In addition, technology projects run more efficiently and at lower cost when there is robust strategic planning.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Webbiquity

MAY 4, 2020

Mailchimp provides different cost levels so that you can pay for the features you want. Automate surveys, polls, donations, sign-up forms, and more. Visit the Drip website to determine how much their software will cost based on the number of people in your account. It starts as low as $49 a month with 2,500 contacts.

Marketing Automation Services 284

Marketing Automation Services Email Marketing Marketing Management Tools 284

Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 102

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 102

Lead Liaison

JANUARY 3, 2023

Only scan potential customers (exclude vendors, sales people, etc). Having said that, we’ve seen a tendency to ask a lot of survey questions. . They copied the paper form which included 20 survey questions. Make the lead capture process as quick as possible by using the minimum number of survey questions you can.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

chiefmartech

AUGUST 29, 2022

Your software vendors now enthusiastically provided expert services to help you get the most out of their products, while your service providers increasingly incorporated custom or commercial software in their delivery. While the cost-of-goods-sold (COGS) was still very different for running software in the cloud (e.g.,

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123