Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Martech

FEBRUARY 21, 2022

Vendors love to talk about what their technology can do and will readily discuss case studies. The biggest-name vendors often have the most technical debt. Some of the most prominent martech vendors today have been around for some time, and their systems — including those they acquired — are getting long in the tooth.

Vendors 85

Vendors Tips Allocation SWOT 85

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. The 63-page study provides a wealth of insights for B2B marketers and product managers. Both vendors and buyers use demos and vendor/product websites. Mismatched Content Type Priorities.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

chiefmartech

FEBRUARY 7, 2020

The good folks at Ascend2, a marketing industry research firm, recently released a study on Martech Stack Optimization. Participants in the study reported which capabilities they would like martech vendors to improve in order to better optimize marketing. Are you listening, my fellow martech vendor friends?

Vendors 119

Vendors Paid Search Agency API Correlation 119

PureB2B

MAY 10, 2022

However, as you look to incorporate this solution into your marketing campaign rotation, it’s important to keep an eye out for some of the more successful practices content syndication vendors use to ensure you’re getting a quality return on your content investment. What to Look for in a Content Syndication Vendor. High Quality Data.

Vendors 62

Vendors Marketing Attribution Demand Generation Agencies Marketing Qualified Leads 62

Customer Experience Matrix

SEPTEMBER 18, 2023

Some industry vendors report business is booming, but most will admit buyers are taking longer to make decisions. Sure enough, the fraction of vendors who reported growth in CDP investment is down from last year’s survey, both for the past year and the current year. Budget pressures are slowing industry growth: true.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

PureB2B

SEPTEMBER 16, 2020

So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? This can create vendor fatigue over time. What content syndication platforms or other solutions does that content syndication vendor use to back up their processes?

Vendors 62

Vendors Research Top of Funnel Tips 62

PureB2B

SEPTEMBER 16, 2020

So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? This can create vendor fatigue over time. What other solutions does that content syndication vendor use to back up their processes? Research Recommendations.

Vendors 62

Vendors Research Top of Funnel Tips 62

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. Reduces Marketing Costs.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Allocadia

APRIL 3, 2019

With the help of Allocadia, Learning House reduced its cost-per-acquisition by at least 25 percent across all clients. To determine the effectiveness of these investments, she needs to understand the cost to get a student to enroll and start in a university program. I wanted the full answer and I wanted easy access to it.”.

Cost per Acquisition 59

Cost per Acquisition Case Study Case Studies Acquisitions 59

Webbiquity

MAY 3, 2022

84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. In a study conducted by Zoom and Qualtrics Research , 80% of U.S.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Sana Commerce

AUGUST 15, 2022

E-commerce costs often get brought up early during conversations about digital transformation , and for good reason. Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. How to calculate your e-commerce costs. Influential factors for e-commerce costs.

Work Management 52

Work Management Marketing Management Cost CMS Development 52

Sana Commerce

AUGUST 15, 2022

E-commerce costs often get brought up early during conversations about digital transformation , and for good reason. Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. How to calculate your e-commerce costs. Influential factors for e-commerce costs.

Work Management 52

Work Management Marketing Management Cost CMS Development 52

Webbiquity

MAY 12, 2020

They want sensitivity to current conditions, but also straight talk from vendors about how they can help. Here are three more key takeaways from the study. Per the study, 53% of respondents say they are in the market for B2B products and services. Help with costs. B2B Buyers Are Still Buying. Don’t Go Silent.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

NuSpark Consulting

MARCH 5, 2017

We’ve seen click costs for many IT clients to be over $50 per click to be within the top 4 positions. The click costs, coupled with perhaps an average conversion rate landing page, and a long lead-to-sale process, can lead to a paid search ROI less than ideal. And you click cost is much less. Supercharge long-tail keywords.

Cost Per Click 100

Cost Per Click Adwords Cost Marketing Management 100

ClickZ

AUGUST 20, 2019

The average marketer works with 28 technology vendors , according to a study by Adledger and MadHive looking specifically at brand marketers, agency marketers, and digital publishers. What’s more, 70 percent of those marketers said they think that number of vendors will increase in the next three years.

Work Management 71

Work Management Marketing Management Vendors Advertising Agencies 71

Contently

JULY 27, 2017

According to a recent study from DiscoverOrg, a sales intelligence platform, not many B2B salespeople are successfully walking this tightrope. Cost tops functionality (most of the time). In the study, however, market leadership is only part of the buyer’s equation. That reality puts salespeople in an awkward position.

Studies 98

Studies B2B B2B Sales Verticals 98

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Many media platforms provide brand lift studies. A -23% reduction in cost per qualified opportunity.

B2B Marketing 103

B2B Marketing Trends B2B Planning 103

KoMarketing Associates

JANUARY 20, 2021

ITSMA and the ABM Leadership Alliance recently published their benchmark study on ABM for 2020, and statistics showed that in response to the pandemic, 42% of marketers have altered their business objectives for ABM.

Account Based Marketing 206

Account Based Marketing ABM Gartner Budget Programs 206

Marketing Insider Group

APRIL 3, 2012

But does anyone have a handle on the costs? What are the costs of producing content that never gets used? What are the costs of publishing bad content in the form of lost revenue? So I think it starts by looking at both sides of the equation: the costs and results achieved from content marketing. case studies (58%).

Cost 100

Cost Peer-to-peer Content Marketing Budget Creation 100

chiefmartech

SEPTEMBER 1, 2019

Here’s what you get access to, at absolutely no cost, with this pass: The entire Expo Hall, with more than 70 innovative martech vendors. Full-length Solutions Track sessions led by market-defining vendors. Bite-sized tutorials, case studies, and demos in the Discover MarTech Theater.

Vendors 51

Vendors Conference Case Study Case Studies 51

Content Standard

DECEMBER 6, 2023

And that is a massive missed opportunity for healthcare vendors—a chance to cut through the noise and amplify the ROI on your content investment by grounding your content strategy in market realities. We’ll explore ways to use the study as a guide to create a more precise and effective content strategy.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Strategic-IC

JULY 6, 2018

Is the dynamic between tech buyers and vendors changing in 2018? This post from Chanell Alexander at TrustRadius explores their recent findings on the disconnect between B2B tech buyers and vendors - and outlines how vendors can gain a competitive edge. The Disconnect Between B2B Tech Buyers and Vendors.

Vendors 54

Vendors Trends Case Studies B2B 54

Customer Experience Matrix

NOVEMBER 18, 2011

Many marketing automation vendors have added mobile interfaces for the marketers and salespeople who work with them. Third party developers will probably pioneer these capabilities, so look for marketing automation vendors who are good at integrating with outsiders and, eventually, have the money to acquire their technology.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Heinz Marketing

OCTOBER 19, 2023

Companies need to pinch pennies, reduce costs, and in many unfortunate cases, reduce their workforce, too. Negotiate with Your Vendors and Tool Providers This one can feel uncomfortable, but it’s worth a shot. Reach out to your vendors and negotiate your current contracts. Any payment you can postpone in tough times helps.

Enterprise Management 98

Enterprise Management Marketing Budget Budget Programs Work Management 98

Hinge Marketing

MAY 14, 2019

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. In B2B, a brand study is an objective evaluation of how a company is perceived by their target audience. A successful study will measure specific brand attributes like value, delivery, referral potential, reputation and visibility.

Studies 94

Studies Research B2B Marketing Brand Identity 94

Aberdeen

DECEMBER 7, 2017

What’s more, some 40% (according to a study by the CEB ) of B2B purchases are followed by “second guessing.”. They turn to their vendors for assistance. said they had often changed their purchasing criteria in order to work with a vendor who could address a pain point they couldn’t solve before. . Vendors Are a Window.

Vendors 63

Vendors B2B Differentiation B2B Sales 63

Attendify

JUNE 13, 2019

When it comes to choosing event technology, vendor transparency is a crucial consideration. Defining event tech vendor transparency. With that said, what are the key factors to consider when sussing out whether an event tech vendor is going to give you the real deal or a raw deal? How to gauge vendor transparency.

Marketing Management 49

Marketing Management Transparency Vendors Contingency Planning 49

Martech

SEPTEMBER 14, 2023

It’s the same now as it was in 2016 when initial studies began. Nevertheless, according to a Adobe Marketo Engage study, deals are 67% more likely to close when sales and marketing are in alignment. Before and during COVID, the cost of resistance to technology investment was greater than the margin for error.

Marketing Analytics Tools 113

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 113

The Point

SEPTEMBER 25, 2018

We work with both enterprise and mid-market companies , and at the lower end of that spectrum, we find the main factors driving clients’ decision to switch to a different marketing automation platform are: 1) cost, combined with. Here are just a few thoughts: * Vendors need to focus as much on customer success as they do on new business. .

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Martech

AUGUST 9, 2023

Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according to a new study. Top concerns SMBs have about AI and automation are data security, perceived cost and the learning curve in adopting the technology.

Marketing AI 89

Marketing AI SMB Automation Tools 89

chiefmartech

AUGUST 29, 2022

Your software vendors now enthusiastically provided expert services to help you get the most out of their products, while your service providers increasingly incorporated custom or commercial software in their delivery. Integration consistently shows up as one of the top criteria for apps and platforms in almost any martech-related study now.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. In 2016, they were focused on high-volume, low-cost leads. We wanted to get a $200 lead, but the cost is $20.” Meta saw 16.6%

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96

Marketing Insider Group

DECEMBER 20, 2022

Keep in mind, a fantastic website will cost you a sizable chunk of money, but the ROI is immeasurable. Call those vendors that have delivered targeted prospects that have converted in the past and negotiate on a pay-for-performance basis. This is where the conversation with sales and the relationship with your vendor partners pay off.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Webbiquity

JANUARY 19, 2023

Additionally, B2B customers usually place an emphasis on long-term relationships, while B2C customers are more likely to prioritize convenience and cost. As such, they need to be sure of the long-term viability of the vendor in addition to the quality, fit, functionality, and support of what they are buying.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Customer Experience Matrix

JULY 23, 2009

Marketing automation vendors should take heed. A vendor very proudly showed me their new Adobe Flex -based user interface the other day. I found the new interface a bit confusing, so I asked whether the vendor had done any usability testing. It’s something I hope more vendors will keep in mind. Fair enough.

Studies 120

Studies Marketing Automation Services Case Studies Vendors 120

Smashmouth Marketing

JULY 24, 2019

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. Quality Vendor. Quality Vendor.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113