Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey


According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4%

How to Calculate Your Customer Acquisition Cost


In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). That is the cost of getting a new user to download your app, buy a product, or start a free trial. In this article you will find out: What is Customer Acquisition Cost?


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

69% of Marketers Intend on Boosting Their Martech Spend

KoMarketing Associates

Statistics indicated that the majority of marketers (69%) intend on increasing their martech spend in the coming months. Investing in marketing technology, also known as martech, has not always been a top priority for companies.

How to increase revenue without increasing spend


You can download the free e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend, from ClickZ. The best place to start when deciding how to optimize your existing ad spend is to take inventory of what’s already working for you—and what isn’t.

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

How Much Should Content Marketing Cost?

Marketing Insider Group

There’s a lot of confusion surrounding the cost of content marketing today. That’s because there are so many variables that go into pricing and overall spend. The truth is, there isn’t a single answer to the question of how much content marketing should cost, or even a ballpark figure.

Cost 230

CRM Implementations Cost An Estimated $4.6 billion Annually, New Analysis Says


This scenario will be repeated over and over this year across the globe, as companies of all sizes will roll out more than 42,000 new CRM systems and spend an estimated $4.6 Each of those projects will cost an average of $3,000. CRM implementations stretch far and cost a lot.

What is Marketing Spend?


What is marketing spend? If you want to meet your marketing goals , there will be some costs involved. Those expenses make up your marketing spend. Research and analyze before setting your marketing spend. Common categories included in your marketing spend.

Better Allocate Your PPC Spend with the Cost Per Lead Calculator


These data-driven marketers are able to effectively manage their PPC campaigns to a target cost per conversion (or cost per lead, CPL), meaning they’ll continue to see campaigns with a predictable, repeatable profit margin. Video: How to Use the Cost Per Lead Calculator.

CPC 80

CMOs Need to Balance the Expensive Cost of “Free”


” I chose three of our most used products and explained how they minimize the amount of time our graphic designers and social media teams spend completing tasks. The labor spend that we are able to save more than covers the licensing fees. Spend time wrapping your head around where your department’s dollars are going. If you can show areas where you’ve already reduced overhead, your argument that your current operating costs are valid will go much further.

Cost 210

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How Consumer Spending Habits Could Change in 2021 [New Data]


Specifically, many business leaders are asking, "Will consumers continue to spend cautiously, or will they spend more freely in 2021?". Here's what they said and tips for how to navigate future spending behaviors. How Consumers Will Spend Money in the Next Year.

SaaS CAC: A Guide to Customer Acquisition Costs

Single Grain

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. An average SaaS business spends 92% of their first-year revenue on customer acquisition.

What is Total Cost of Ownership and how to calculate the TCO


It is necessary to spend money to get new infrastructure items, products, or systems to optimize business’ results. That’s why companies should be aware of the total cost of ownership (TCO). Below, you will find the following topics: What is the total cost of ownership?

Cost 172

34% of Businesses Intend to Decrease B2B Tech Spend Due to COVID-19

KoMarketing Associates

LinkedIn recently published the “Age of Agility” global report, and statistics showed that most businesses (34%) intend to decrease their technology spending, compared to pre-COVID-19 spending levels.

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

Software Development Cost

Whale Pages

Software Development Cost: Launching Your SaaS. “In this blog post we’ll explore the costs associated with software development for startup founders who are interested in building and launching a SaaS project.” So what contributes to a SaaS projects development cost?

Cost 56

SEO Pricing: How Much Does SEO Cost?

Either way, you’re contemplating how much SEO costs—or should cost. Freelancers and consultants, who will cost you hourly or project rates. SEO agencies, who will generally cost you monthly retainer fees for ongoing SEO service. It’s going to cost you extra.

Customer success in cost structure: how does it fit?


In this scenario, companies need to start as soon as possible evaluating where to fit their customer success in the cost structure. Why associate it with the Cost of Goods Sold? Costs of Goods Sold. In short, it is what the company spends to have it ready to sell.

Cost 130

How Large Companies Can Minimize Content Creation Costs

Marketing Insider Group

Learn how to minimize content creation costs for your company here. Whatever your situation, it’s always wise to minimize content creation costs. We also help our clients automate their content distribution at a fraction of the cost they would pay any other agency or internal hire.

Cost 196

Process Costs in Content Marketing: How Using the Right Tools Can Reduce Costs


How much should content marketing cost? You may think your content marketing costs are based solely on factors like labor, infrastructure, and tools. But what about process costs? The process costs of content are often forgotten because they don’t necessarily show up as a budget line item. To improve the ROI of your content marketing, it’s necessary to dissect process costs. What Are Process Costs? This overlap could be costing you substantially.

Cost 69

Moving Marketing from Cost Center to Revenue Center (Survey Data)


A great question this year was: What is marketing's perceived reputation in your organization: Cost center or revenue center? Fifty-three percent of respondents said cost center and 47 percent said revenue center. Let's explore possible explanations as to why certain marketing teams are perceived as a revenue center instead of a cost center. Mapping Investment and Marketing Spend to Revenue.

Cost 164

6 Insider Secrets to Lower Customer Acquisition Costs


Your customer acquisition cost (CAC) is the amount of money your company spends on marketing and sales to acquire a new customer. It’s pretty all-encompassing; to calculate CAC, you include everything from salaries to ad spend to monthly rent to event swag.

6 Outdated SEO Tactics to Avoid At All Costs


Content farming is the strategy of employing multiple freelancers at a low cost, in an effort to generate mass amounts of highly targeted content. This update emphasizes the aspects of a website that drive authority, like high-quality backlinks and mobile-friendly, long-form content over high-volume, low-cost content tactics. Continue to target relevant keywords, but, spend less time over-optimizing your meta keyword tag.

Cost 159

Understanding the True Cost of Content in B2B Organizations


They “know the cost of everything, but the value of nothing.” Given the strategic imperative of content in the digital age, and the significant, mostly hidden spend on content, this new reality warrants executive action. Research from the analyst firm SiriusDecisions (B-to-B Content Creation Costs and Outputs) shows B2B organizations are challenged to identify their true content spend. There’s a familiar expression used to describe some people.

Cost 120

The True Cost of Moving

V12 Data

Moving to a new city or town can involve costs that exist far beyond simple finances. As a result, many turn to friends and family to offset the work and costs associated with moving. What do people spend, on average, during a move? This article originally appeared on

Cost 52

How to use lead nurturing to increase B2B sales without spending more on marketing

Sales Lead Insights

It seems that most business-to-business companies who sell products or services spend 90% to 95% of their marketing budget on enhancing their “image” or generating more sales leads, and only 5% to 10% of their budgets on turning known prospects into customers. Instead, you can boost sales without spending more money, by working with the leads you already have. Instead of spending more money on additional lead-generation campaigns, go through your current database.

Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more


Even though people are staying indoors and spending more than usual screen time on social media, this is one segment that has taken the largest withdrawal. Pulse survey insights on marketing technology spend. An industry-wise look at advertising spend.

The cost of losing a customer


What’s the cost of losing a customer? ‘A We can be a bit more specific about the cost of losing a customer though. Various numbers are bandied around in this respect – acquiring a new customer costs five, seven, ten, even thirty times more than retaining an existing one. The cost of losing a customer differs wildly between businesses so you need to calculate your own ‘customer loss index’. Cost per lost customer.

Cost 120

The cost of losing a customer


What’s the cost of losing a customer? ‘A We can be a bit more specific about the cost of losing a customer though. Various numbers are bandied around in this respect – acquiring a new customer costs five, seven, ten, even thirty times more than retaining an existing one. The cost of losing a customer differs wildly between businesses so you need to calculate your own ‘customer loss index’. Cost per lost customer.

Cost 120

What Is Customer Acquisition Cost?


What is customer acquisition cost? Customer acquisition cost is the price of winning a new customer or client for your business. Customer acquisition cost includes expenses like advertising, wages paid to salespeople, and overhead of the marketing and sales team.

10 Ways to Reduce Customer Acquisition Cost

SmartBug Media

A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). It would be unrealistic to aim for a $50 CAC for a customer with a lifetime value of $50,000, because a customer who will spend $50,000 requires a lot more convincing than someone spending $500.

8 Hidden Costs of Repetitive Manual Reporting


In this blog post, we dive into some of the tangible costs that using repetitive manual reporting processes could have on your business operations. Arguably the largest hidden cost of repetitive manual reporting is your loss of a major competitive advantage. Increased Labor Costs.

Not All B2B Contact Data Is Created Equal: How Data Accuracy Impacts Sales and Marketing Performance and Costs


Data Accuracy Impacts Your Total B2B Data Acquisition Costs. It’s easy to become enticed with a lower cost per contact and compare largely on price. But when you factor accuracy into your overall spend, you uncover true numbers. in total cost!

How Much Should You Be Spending On B2B Marketing?

The Forward Observer

How much to spend, how to allocate the budget line items. For instance if past experience indicates that it takes $10 of marketing costs to sell one widget, and a widget manufacturer needs to move 10,000 units, $100,000 will be budgeted. expansion of area market share by 10 percent within a year”), the marketing is then estimated to determine the cost. This approach is based on expected income from a new customer and the cost to obtain that customer.

Cost-Effective Digital Marketing May Require Outsourcing Your Next CMO


There’s a reason that retailers are spending more on digital advertising than ever before — outpacing expenses on virtually every other kind of traditional marketing strategy. Instead of hiring a single CMO, more aggressive firms are looking to spend the same amount of capital on a team of remote, freelancing digital marketing gurus. Digital marketing can be one of the most effective strategies for your brand to punch through the noise and reach future customers.

CMO 189

Good news for business — costs of B2B video production content is at an all time low!


We know nobody likes to spend money, but at the same time nobody likes to spend money on something and then have that money wasted because the quality of the deliverable is poor. This is timely news for businesses because the cost of getting quality video production technology, like cameras and editing software, has significantly come down in cost. So now that options are at their highest and costs are low, should businesses be looking at the cheapest option?

Cost 123